Construction & General Contractors
DAILY DOUBLE!
Name at least two of the three clients on our list that have "Construction" in their name.
323 Construction, Guaranteed Contractors, or Straub Construction.
Name the client on our list that is a plumbing company.
Lutz Plumbing
Name a client we serve in the food industry.
Dogtown Pizza
What type of contractor makes up the largest percentage of our client base?
General contractors and remodelers.
In what year was ‘RSM’ founded?
*Bonus points if you know when the original company 'RSA Marketing' was founded.
2011
Name 2 of our clients whose services are SEO-only?
Straub Construction / 323 Construction Group / ABC Heart of America, GF Commodities,
Which client provides products for adhesives and sealants?
Leech Adhesives
This client, which we recently signed, works in plastics manufacturing.
Neodesha Plastics.
What is a key marketing challenge that a roofer, plumber, and general contractor all have in common?
Lead generation, digital presence, or local SEO.
DAILY DOUBLE!
What was the name of the company Scott and Danny owned before RSM?
Unravel
This client focuses on providing services for the commercial roofing industry.
Farmers Commercial Roofing.
This client specializes in home finishing services, specifically for windows and blinds.
Made in the Shade.
We have a client that is a law office; what is their name?
Sloan Law Office.
DAILY DOUBLE!
Name two clients that provide products rather than services.
Dogtown Pizza, Cornhole Worldwide, Neodesha Plastics, Leech Adhesives.
Where does the name “RSM Marketing” come from?
The original founders' last names! “Bruce ROWLEY, Mike SNYDER, and James MOCK”
Name at least two clients that focus on general construction or remodeling.
323 Construction, JR&Co, McConnell & Associates, or Vertical General Contracting.
DAILY DOUBLE!
Name a client that specializes in flooring.
There are no clients that specialize in flooring.
DAILY DOUBLE!
This client provides marketing services to an industry that helps people save for retirement.
Thrivent (Clear Compass).
What is the most common form of digital marketing that all our clients are in need of?
SEO (Search Engine Optimization) or Local SEO.
What is the significance of our Logo mark? (The ANVIL) and what does it mean to RSM?
It represents a bible verse - Proverbs 27:17 states, "As iron sharpens iron, so one person sharpens another".
Meaning that we are stronger when we work together, creating ‘sparks’ by challenging each other in a productive and curious way.
This client holds a Class B license, allowing them to handle both residential and commercial projects, as well as comprehensive project management and permitting.
Restoration Carpentry.
We work with both a residential and a commercial roofing company. Name one of them.
ENG Roofing, LLC (residential) or Farmers Commercial Roofing (commercial).
This client is historically our largest AD spend client year over year, for the past 3 years at least.
Studentreasures
What are two commonalities found in the clients on our list, regardless of their specific industry?
They are often family-owned / small businesses, or they primarily serve a local or regional market.
What are the names (2) of the new sales funnel tools we are using for leads and quotes? (Hint : Discussed on day 1 of AnvilCon 2025)
Pipedrive & Quillr