Emporio
Giorgio
6 Pillars
100

What year did Mr. Armani launch the Emporio Armani brand?

What is 1981?

100

This 1980 American movie put the Giorgio Armani brand on the map.

What is American Gigolo?

100

This technique communicates Giorgio Armani uniqueness to the client.

What is story-telling?

200

What year did Mr. Armani make the uniforms for the AC Milano team, inspiring the 7 in EA7 from the team captain?

What is 2004?

200

In 1976, Mr. Armani created this new type of jacket.

What is Heritage (unstructured)?

200

This is what the SET technique stands for.

What is Select, Explain, and Try?

300

What are the 5 types of collars in the EAM dress shirt?

What are Italian, Italian with hidden straps, Small Italian, French, and Boston?

300

This famous painter inspired the SS19 GAM Desert Delivery.

Who is Claude Monet?

300

This is what the EASY technique stands for in managing client objections.

What is Express, Acknowledge, Solution, and Yes?

400

This is the name of the number 1 selling style of EAW jeans.

What is the Pushup?

400

Giorgio Armani uses the word 'Gorgeous' because of this.

What is the Time Magazine Article - "Giorgio's Gorgeous Style 1982"
400

These are the 6 techniques for closing the sale.

What are direct, assumption, urgency, summarize, preferred choice, and reassurance?

500

This is a generic term for all types of weft-knitted fabric.

What is Jersey?

500

These are the 3 pillars of Giorgio Armani Corporation's success.

What are Business Diversification, Brand Differentiation, and Targeted Distribution.

500

This is the Cycle of Self-Objection.

What is Beliefs, Perceived Reality, Emotion, Action, and Result?

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