Target Audience & Ads
Using Data
Size & Scope
SOLUTIONS, CONSEQUENCES & PROBLEM SOLVING
triple points
100

Clue: A slogan says, “Stay energized for every practice and game!” Who is the target audience?

Student athletes

100

What is “data”?

Facts or information collected to understand something

100

What does “size and scope” mean?

How big a problem is and how many people it affects

100

What are “alternative solutions”?
 

Different possible ways to solve a problem

100

A school article states:
“Some students complained loudly that cafeteria food is awful, so the school should completely replace the menu. Because of these complaints, the problem must be very serious and affect everyone.”

What is the biggest problem with how the article determines the size and scope of the issue?

A. It includes survey results from all students showing how many dislike the food.
B. It focuses on nutrition facts instead of student opinions.
C. It is based on a small number of complaints instead of collecting data from many students.
D. It uses detailed statistics about food waste and satisfaction.

C. It is based on a small number of complaints instead of collecting data from many students.

200

Which slogan best targets busy parents?
A. “Level up your gaming skills”
B. “Quick meals for your family nights”
C. “Perfect for extreme sports lovers”
D. “Trendy style for teens”

B. “Quick meals for your family nights”

200

Why is data important when solving a problem?
A. It replaces the need to think
B. It helps show how big and serious the problem is
C. It guarantees success
D. It makes problems disappear

B. It helps show how big and serious the problem is

200

Which is the BEST way to determine size and scope?
A. Ask a few friends
B. Ignore the issue
C. Make a guess
D. Collect data from many sources

D. Collect data from many sources

200

Why should you come up with more than one solution?
A. To waste time
B. To find the most effective option
C. To avoid decisions
D. To make the problem harder

B. To find the most effective option

200

A city wants to solve traffic congestion.

What is the BEST way to narrow the problem so it can be solved effectively?

A. Study traffic patterns to find the busiest roads and times, then focus on those areas
B. Look at all possible causes of traffic, including public transportation and driver behavior
C. Review past construction projects to see if they helped traffic flow
D. Research how other cities manage traffic problems

A. Study traffic patterns to find the busiest roads and times, then focus on those areas

300

Why is it important to match an advertisement to a target audience?

So the message appeals to the right group and is more effective

300

How does data help decision-making? PICK 2
A. Shows how many people are affected
B. Helps compare solutions
C. Removes all risk
D. Guarantees perfect results
E. Helps measure impact

A. Shows how many people are affected

E. Helps measure impact

300

What is the main reason to narrow a problem?

A. To make it harder
B. To solve it more effectively
C. To avoid solving it
D. To make it bigger  

B

300

A school switches to online homework, but some students don’t have internet at home. What is this an example of?
A. A perfect solution
B. A planned result
C. An unintended consequence
D. Not a problem

C. An unintended consequence

300

At a middle school, many students throw away reusable water bottles instead of keeping them. The student council wants to reduce waste. They come up with several ideas and discuss the advantages and disadvantages of each one.

Which options show strong problem-solving by considering both benefits and drawbacks?
(Select TWO answers.)

A. Choosing punishment as the only solution without exploring other ideas
B. Offering rewards for students who reuse bottles, while recognizing it may cost money
C. Deciding the issue is not important and taking no action
D. Saying banning all bottles will fix the problem with no negative effects
E. Creating a return station for bottles while noting it would need supervision

B. Offering rewards for students who reuse bottles, while recognizing it may cost money

E. Creating a return station for bottles while noting it would need supervision

400

A company uses bright colors, slang, and music trends. Who are they likely targeting?

Teens or young people

400

A city uses surveys and trash counts before making a plan. Why?


A. To guess faster
B. To base decisions on evidence
C. To avoid thinking
D. To copy other cities

B. To base decisions on evidence

400

A school studies only lunchtime behavior instead of the whole day. What are they doing?
A. Ignoring the problem
B. Expanding scope
C. Limiting scope
D. Solving the problem

C. Limiting scope

400

A student reviews results after trying a solution and decides what to change next time. Which step is this?
A. Identify the problem
B. Generate solutions
C. Analyze outcomes
D. Choose a solution

C. Analyze outcomes

400

Part A

Mateo’s class completed a “no plastic week.” Afterward, he reviews how much plastic was reduced, compares the results to earlier data, and talks with classmates about what worked well and what didn’t. He also thinks about how to improve the project next time.

Which step of the problem-solving process is Mateo using?

A. Analyze outcomes
B. Choose the best solution
C. Generate possible solutions
D. Identify the problem


Part B

Which statement best explains the answer to Part A?

A. He is analyzing outcomes because he reviews data, evaluates results, and considers improvements
B. He is choosing a solution because he picks one idea without reviewing results
C. He is generating solutions because he is only brainstorming new ideas
D. He is identifying the problem because he is only naming the issue


A. Analyze outcomes

A. He is analyzing outcomes because he reviews data, evaluates results, and considers improvements

500

A school is trying to determine if students are struggling with math.

What is the most effective way to assess the problem’s size and scope?

A. Conduct interviews with 3rd grade students and teachers to gather qualitative insights on learning difficulties.

B. Compare the school’s math performance to national math performance to gain a broader perspective.

C. Evaluate past lesson changes and teacher strategies to see if previous adjustments have addressed student challenges.

D. Analyze all test scores and survey all students and teachers to gather multiple sources of data.

D. Analyze all test scores and survey all students and teachers to gather multiple sources of data.

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