PESTEL
Vocab
Entrepreneurs
Case Studies
Markets
West Po Things
100

The first letter in the Pestel scan stands for what?

What is Political

100

Companies give back to the community such as Bombas and Patagonia...this is an example of the 3 P's...which is?  

Planet, People, Profit

100

He is credited with developing modern electricity and his company was called General Electric?

Who is Thomas Edison?

100

This company won the Wellness Award by NBC in 2024?  

What is Bombas

100

A market structure with a large number of small firms selling identical (homogeneous) products, where no single firm can influence the market price.  Ex Farmers Markets

Perfect Competition

100

This team won the Cookie Contest?

Who is Riya, Luana, Maya, and 

200

Kevin Warsh the President of the Federal Reserve, recently raised interest rates, this is an example of what?  

What is economic?

200

A place where buyers and sellers meet to trade goods and services or money?

What is a market?

200

To solve the 10 book mininum order, this Entrepreneur tricked warehouses by ordering nine books that were intentionally out of print?

Who is Jeff Bezos (founder of Amazon)

200

The hyper competitive cookie industry such as were  Crumbl is competiting in.  Would be called a Red Ocean or a Blue Ocean?

What is Red Ocean

200

A market structure where a single company is the sole supplier of a unique product with no direct substitutes.  Example Electrical Company

What is a Monopoly

200

This team's pitch included military grade items such as bullett proof underwear and fart grenades?  

Who is Team Lucas

300

Nike moved some of its manufacturing to the US in response to consumer concern about poor overseas labor--this is an example of?  

What is Social?

300

The simplest version of a new product that has just enough core features to satisfy early users and test business ideas

What is an MVP?

300

This company was started by placing an inflatble air mattress on the floor accompanied by Bed and Breakfast the next morning?

Who is Air BnB?

300

This company changed the interview window time down from 12 weeks to 2 weeks in locating qualified nurses and medical talent?

What is Incredible Health

300

A market structure featuring many competing firms that sell products which are similar but slightly differentiated by branding or quality.  Ex Coffee Shops

Monopolistic Competition

400

Blockbuster video rental chains was upended by the streaming model...this is an example of what?

What is Technology?
400

the value of the next-best alternative you give up when making a choice?

What is opportunity cost?

400

This company was started out of Utah and brings delicious cookies to order with little human interaction.

What is Crumbl?

400

Starbucks failed in which international country?

What is Australia?

400

A market structure dominated by a small number of large firms that supply a major portion of the market. Example Airplanes

What is an Oligopoly?

500

Meta has to pay a fine of $17B to various states since their platforms (FB and IG) caused mental health issues for users

What is Legal?

500

Ability to outperform rivals (other businesses) in the same market, leading to increased market share and potentially to increased profits

What is competitive advantage

500

Rivian (EV SUV) operates out of what two states?

What is California and Illinois

500

In listening to "General Magic" podcast, the company had no deadline, unlimited budget, and when problems arose they threw more people at the problem...this is an example of ______________  Law?  

What is Brookes law

500

OPEC (Organization of Petroluem Export Countries) such as Iran, collude and set prices with its other 12 member countries...is an example of?  

What is a Cartel?

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