language with suggested emotional meaning (with both positive and negative impacts)
EX: gown, plump
What is connotative
Substitution of an agreeable or at least non-offensive expression for one whose plainer meaning might be harsh or unpleasant.
Ex: “Passed away” instead of “died”
What is a euphemism?
Language that is personal, has emotion (pathos), and bias
What is subjective
An assertion seemingly opposed to common sense, but that may yet have some truth in it.
Ex: Save money by spending it.
What is a paradox?
The event or occurrence that prompts rhetorical discourse.
What is exigency?
Language is specific; tangible (things, facts)
EX: girl, flag
What is concrete
A speaker’s attitude can ___ on a topic... Or an author might have one attitude toward one audience and another toward the subject.
Ex: The spilled milk created a disgusting smell.
Ex: Chocolate milk is smooth and delicious.
What is a tone shift?
Having identical or very similar sentence structure. Example: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
What is parallel structure?
language with exact meaning
EX: dress, obese
What is denotative
the phrases and clauses balance each other by virtue of their likeness of structure, meaning, or length
He maketh me to lie down in green pastures; he leadeth me beside the still waters
What is a balanced sentence
An apparent contradiction of terms.
What is oxymoron?
Language has a deliberate misrepresenting as less
EX: “I was only doing my job”
What is understated
a poetic and rhetorical device in which normally unassociated ideas, words, or phrases are placed next to one another, creating an effect of surprise and wit
The apparition of these faces in the crowd; /Petals on a wet, black bough
What is Juxtaposition?