Appeals
establishing the credibility of the speaker
Ethos Appeal
a rhetorical strategy that compares two things using "like" or "as"
Simile
a logical fallacy that involves appealing to popular opinion as proof of an argument's validity
Bandwagon fallacy
a rhetorical device that gives human characteristics to non-human things
Personification
the deliberate use of exaggeration for emphasis
Hyperbole
in rhetorical analysis primarily refers to an emotional appeal
Pathos Appeal
a metaphorical comparison that does NOT use "like" or "as"
the term for a concession made to an opponent to strengthen one's own argument
Qualification
the rhetorical device of using grammatically parallel structures in a series
Parallelism
the repetition of a consonant sound at the beginning of multiple words
Alliteration
relies most on the character and credibility of the speaker
Ethos Appeal
deliberate repetition of the first words in successive phrases or clauses
Anaphora
the fallacy of arguing that something is true because it has not been proven false
Argument from ignorance
a syntactical arrangement where the second part is balanced against the first in an inverted order
Chiasmus
1. in rhetorical analysis refers to the right or opportune moment
2. the deliberate use of language that sounds contradictory but may reveal a deeper truth
1. Kairos
2. Paradox
relies most heavily on data, statistics, and logical reasoning
Logos Appeal
a rhetorical strategy that involves placing two contrasting ideas close together for emphasis
Juxtaposition
a fallacy that occurs when someone attacks a misrepresented version of an opponent's argument
Straw man argument
a rhetorical device that involves deliberately understating a fact to create emphasis
Understatement
a logical fallacy that diverts attention from the main issue by introducing an irrelevant topic
Red herring
a rhetorical strategy that places two words with contradictory meanings together
Oxymoron
a fallacy that involves suggesting that one small step will inevitably lead to a chain of extreme consequences
Slippery Slope
1. A rhetorical strategy that interrupts the narrative to address the audience directly
2. the deliberate omission of conjunctions in a series of related clauses
1. Apostrophe
2. Asyndeton
1. attacking the person making an argument instead of the argument itself
2. a logical fallacy where a conclusion is drawn based on an insufficient sample
1. Ad hominem fallacy
2. Hasty generalization