SPACECAT
Who is the writer speaking to?
Audience
Appeals to logic or reason
Logos
The Writers opinion or stance on an issue
Main Idea
a thing that is known or proved to be true
Fact
Lou Gehrig
Speaker
What does the writer want the audience to think or know?
Message
Appeals to shared beliefs/values
Ethos
Claims used to build an Argument
Reasons
a fact or piece of data from a study of a large quantity of numerical data.
Statistic
Fans, people watching him.
Audience
Why is the speaker conveying the message?
Appeals to reason
Pathos
The support for the writers reasonings
Evidence
comparison or correspondence between two things
analogy
Thankful and appreciative for his fans.
Tone
The circumstances surrounding the situation.
Context
What is this an example of?
ASPCA commercials that use photographs of injured puppies, or sad-looking kittens, and slow, depressing music to persuade their audience to donate money.
Pathos
Is this reason or evidence-
Dog owners are 4 times more likely to meet physical activity goals.
Evidence
a formal written or spoken statement, especially one given in a court of law.
testimony
Credibility to famous baseball players he worked with.
Appeals
The specific occasion/event that prompted the message to be spoken/written.
Exigence
What is this an example of?
If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation.
Ethos
Is this reason or evidence-
Dog owners are more physically active.
Reason
a short amusing or interesting story about a real incident or person.
ancedote
He can no longer play baseball because of his diagnosis.
Exigence