Rhetoric Paradise
Figuratively Speaking
The Medium is the TOPIC
Stranger than Fiction
Mixed Bag
100
A rhetorical strategy in which a verb modifies two objects: one in a literal sense, one in a figurative sense; a form of zeugma.
What is syllepsis?
100
A process by which one sense modality is described or characterized in terms of another
What is synaesthesia?
100
Who claimed that media are the extensions of man?
Who is Marshall McLuhan?
100
Wrote Understanding Media: The Extensions of Man.
Who is Marshall McLuhan?
100
Who is Ms. Howard's dearly departed husband?
Who is Neil Postman?
200
Example: "War is peace."
"Freedom is slavery."
"Ignorance is strength."
-George Orwell, 1984
What is a paradox?
200
Example: "Friends, Romans, countrymen, lend me your ears.”—Shakespeare, Julius Caesar
What is synecdoche?
200
A theory of communication that posits that Opinion Leaders receive messages from media texts, then these individuals transmit ideas to a mass audience.
What is Two-Step Flow Theory?
200
Douglas Rushkoff's term for the frantic search for meaning or a pattern where one may not in fact exist?
What is fractalnoia?
200
In Joyce's Dubliners, what is the final story?
What is "The Dead"?
300
Example: “Ms H! I really don’t want to grammar anymore!”
What is anthimeria?
300
Example: "She dealt with moral problems as a cleaver deals with meat."
James Joyce, "The Boarding House"
What is simile?
300
The common attitude that others are influenced by media messages but that we are not
What is the third-person effect?
300
Promises that if you work hard, get good grades in school, behave, and you will be rewarded with a well-paying job.
What is the God of Economic Utility?
300
An idea explored in CONSUMED, a brand that creates loyalty beyond reason and sells the idea or emotion behind its product.
What is a lovemark?
400
Example: "It only stands our lives upon, to use our strongest hands"—Shakespeare, Antony and Cleopatra
What is hypallage?
400
Example: “Now is the winter or our discontent. Made glorious summer by this son of York.”-Richard III
What is a pun?
400
A theory of communication that claims that the influence of mass media on culture is limited or even trivial.
What is the limited effects paradigm?
400
The major difference between adult cultures and youth cultures, which Benjamin Barber points out and states that marketers exploit for their own gain.
What is adult cultures are plural and distinct, while youth culture is universal.
400
An idea explored in CONSUMED: because first order desires are private, and come first in our modern cultural ethos, though we want to make good choices for the public good, in fact we seldom do. Barber calls this problem:
What is civic schizophrenia?
500
Example: "Rather than be less, Car’d not to be at all. -Paradise Lost
What is antithesis?
500
Example: "The brazen throat of war." Paradise Lost (besides metaphor/personification)
What is catachresis?
500
A theory based on Stuart Halls work that extends the notion of the theory of uses and gratifications to suggest that individual circumstances such as gender, class, age, and ethnicity affect their reading and experience of a media text.
What is reception theory?
500
Name TWO of Postman's ideas to provide a meaningful reason for education.
What is: 1. Spaceship earth 2. The Fallen Angel 3. The American Experiment 4. The Law of Diversity 5. The World Weavers
500
One of the key 20th century thinkers who helped to tear apart our previously revered "gods" convinced us that we are not children of God but of monkeys.
Who is Charles Darwin?
M
e
n
u