Students of the class
Kottler
Boosh
Ochos
Myopia
100
The buying behavior of final consumers.
What is consumer buying behavior
100
What is the name of the other author of the AP Marketing textbook?
Who is Armstrong?
100
Society's relatively permanent and ordered divisions whose members share similar values.
What is social class?
100
Famous ocho Griffin goes by this name.
What is Griffin?
100
A need that is sufficiently pressing to direct the person to seek satisfaction.
What is motivation?
200
What segment does Boro most likely fall into?
What is late majority?
200
Groups of people with shared value systems based on common life experiences.
What is subculture?
200
Boosh's favorite shirt is this color.
What is sage green?
200
A group that influences a person, but to which they do not belong.
What is a reference group?
200
Fyeah
What is jessyang?
300
What all of the consumers combine to make up.
What is the consumer market?
300
This African American woman is featured as a "covergirl" in Kottler.
Who is Queen Latifah?
300
Highly influential on a consumer's behavior. These include small groups, family, social roles, and status.
What are social factors?
300
Griffin is probably in this adoption segment.
What is early adopter?
300
The process by which people select, organize and interpret information to form a picture of the world.
What is perception?
400
Coleseth opens a convenience store. This part of the marketing mix is most important to him.
What is place?
400
This population of US seniors is 68 million strong and will more than double within the next 25 years.
What are mature consumers?
400
Babushka was once an NBA all-star for this team.
What is Hello Brooklyn!?
400
People within a reference group who exert social influence on others.
What is an opinion leader?
400
Product...
What is LIFE CYCLE!?
500
The most basic cause of a person's wants or behaviors.
What is culture?
500
What percent of Americans fall into the "working class"?
What is 38%. Duh
500
A group that has a direct influence and to which a person belongs.
What is a membership group?
500
Ocho...
What is nueve?
500
The front which is the back?
Which is the front?
M
e
n
u