Put on Ur Thinking Cap
My Spidey Senses
are Tingling
are Tingling
Key People
Leave-in Conditioner
I Forgot!
100
The "master gland" of the endocrine system
What is the pituitary gland?
100
The five primary tastes: sweet, sour, bitter, salty, and ______________
What is umami?
100
This man created the theory of the unconscious, defense mechanisms, and psychosexual stages
Who is Sigmund Freud?
100
Pioneered research on operant conditioning
Who is B.F. Skinner?
100
When you call up a memory, usually on test day; one of the three basic processes of memory
What is retrieval?
200
The lobe that houses the primary visual cortex
What is the occipital lobe?
200
The part of the ear where transduction takes place
What is the cochlea?
200
Studied observational learning in his Bobo doll experiment
Who is Albert Bandura?
200
Explains why after being conditioned to fear a white rat, Little Albert was also fearful of other white, furry objects
What is stimulus generalization?
200
You are using this type of memory when you answer "who is the first president of the United States?"
What is semantic memory?
300
The part of the neuron labeled H
What are the terminal buttons?
(axon terminals)
300
The only one of our five senses that is not routed through the thalamus
What is smell (olfaction)?
300
Established the perspective of functionalism; published first psychology textbook; co-proposed the earliest theory of emotion
Who is William James?
300
Type of conditioning: my mouth waters when I see the Taco Bell sign
What is classical conditioning?
300
The assumed capacity of short-term memory
What is 7 items ?
400
The branch of the autonomic nervous system responsible for the fight or flight response
What is the sympathetic nervous system?
400
What is inattentional blindness?
400
Psychologist known for their research on the misinformation effect
Who is Elizabeth Loftus?
400
The schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed
What is a variable-interval (VI) schedule?
400
Occurs when old information interferes with the retention of new information
What is proactive interference?
500
Brain structure that helps you keep your balance on the tightrope
What is the cerebellum?
500
The theory of color vision that explains why we see a red afterimage after staring at a green screen
What is opponent-process theory?
500
Developed behaviorism; argued psychology should only study observable behavior; conducted the "Little Albert" experiment
Who is John B. Watson?
500
Removing something unpleasant to encourage behavior (EX: replacing the batteries in the smoke detector to eliminate the obnoxiously loud beeping)
What is negative reinforcement?
500
These are memories you don't intend to make; remembering doesn't require conscious effort
What is implicit memory?
600
The neurotransmitter exclusively responsible for controlling skeletal muscles; low levels of it are linked to Alzheimer's disease
What is acetylcholine (ACh)?
600
This type of processing allows us to make sense of the following:
Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
What is top-down processing?
600
Dubbed the "Father of Psychology" after opening the first psychology research lab
Who is Wilhelm Wundt?
600
Giving your puppy a treat to lay down, then to roll on his back, then to roll to back to his stomach, and then only when he fully rolls over
What is shaping?
600
Jason Bourne's condition in The Bourne Identity
(has no memory of who he is, where he lives, what he does, etc. but can form new memories)
What is retrograde amnesia?
700
The area of the brain responsible for speech comprehension
What is the Wernicke's Area?
700
Part of the eye that is entirely made up of cones
What is the fovea?
700
The early reformer who worked to change mental institutions in to more humane places
Who is Dorothea Dix?
700
When a conditioned stimulus becomes the unconditioned stimulus in classical conditioning
What is higher-order conditioning?
700
A type of sensory memory specific to vision
What is iconic memory?