Put on Ur Thinking Cap
My Spidey Senses
are Tingling
Key People
Leave-in Conditioner
I Forgot!
100

The area of the brain responsible for speech comprehension

What is Wernicke's area?

100

The five primary tastes: sweet, sour, bitter, salty, and ______________

What is umami?

100

Dubbed the "Father of Psychology" after opening the first psychology research lab

Who is Wilhelm Wundt?

100

Pioneered research on operant conditioning

Who is B.F. Skinner?

100

When the successful retrieval of a memory depends on the environment where the memory was encoded

What is context-dependent memory?

200

The lobe that houses the primary visual cortex

What is the occipital lobe?

200

Part of the eye that is entirely made up of cones

What is the fovea?

200

Studied observational learning in his Bobo doll experiment

Who is Albert Bandura?

200

Giving your puppy a treat to lay down, then to roll on his back, then to roll to back to his stomach, and then only when he fully rolls over

What is shaping?

200

You are using this type of memory when you answer "who is the first president of the United States?"

What is semantic memory?

300


The part of the neuron labeled H

What are the terminal buttons?

(axon terminals)

300

The only one of our five senses that is not routed through the thalamus

What is smell (olfaction)?

300

Established the perspective of functionalism; published first psychology textbook; co-proposed the earliest theory of emotion

Who is William James?

300

Type of conditioning: my mouth waters when I see the Taco Bell sign

What is classical conditioning?

300

The assumed capacity of short-term memory

What is 7+-2 ?

400

LACK OF THIS NEUROTRANSMITTER IS ASSOCIATED WITH PARKINSON'S DISEASE, AN OVER ABUNDANCE IS ASSOCIATED WITH SCHIZOPHRENIA. IT MAKES US FEEL GOOD WHEN ACTIVATED.

What is the Dopamine?

400
THIS THEORY EXPLAINS WHY "WALKING IT OFF" ACTUALLY DOES MAKE A SPRAINED ANKLE FEEL BETTER.

What is gate-control theory?

400

Psychologist known for their research on the misinformation effect

Who is Elizabeth Loftus?

400

The schedule of reinforcement that is the most resistant to extinction

What is a variable-interval (VI) schedule?

400

Occurs when old information interferes with the retention of new information

What is proactive interference?

500

Brain structure that helps you keep your balance on the tightrope

What is the cerebellum?

500

The theory of color vision that explains why we see a red afterimage after staring at a green screen

What is opponent-process theory?

500

Developed behaviorism; argued psychology should only study observable behavior; conducted the "Little Albert" experiment

Who is John B. Watson?

500

Removing something unpleasant to encourage behavior (EX: replacing the batteries in the smoke detector to eliminate the obnoxiously loud beeping)

What is negative reinforcement?

500

Remembering to take the trash out tomorrow night is an example of this type of memory

What is prospective memory?

600

The neurotransmitter exclusively responsible for controlling skeletal muscles; low levels of it are linked to Alzheimer's disease

What is acetylcholine (ACh)?

600

This type of processing allows us to make sense of the following:

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

What is top-down processing?

600

The first female president of the American Psychological Association (APA)

Who is Mary Whiton Calkins?

600

Explains why after being conditioned to fear a white rat, Little Albert was also fearful of other white, furry objects

What is stimulus generalization?

600

Jason Bourne's condition in The Bourne Identity 

(has no memory of who he is, where he lives, what he does, etc. but can form new memories)

What is retrograde amnesia?

700

The "master gland" of the endocrine system

What is the pituitary gland?

700

The three tiniest bones in the human body (collectively known as the ossicles) that transmit vibrations of the eardrum

What are the hammer, anvil, and stirrup?

700

This person developed a theory of intelligence with eight components.

Howard Gardner

700

When a conditioned stimulus becomes the unconditioned stimulus in classical conditioning

What is higher-order conditioning?

700

A type of sensory memory specific to vision

What is iconic memory?

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