This process helps us get information into memory
What is encoding?
Brief flashes of visual or auditory memory that last for less than half a second
What is sensory memory?
Patient who experienced anterograde amnesia after the remova of hippocampus and other temporal lobe structures
Who is H.M.?
Ability to remember something based on looking at it (humans are better at this than recall or relearning)
What is recognition?
Riding a bike is an example of this type of memory
What is procedural memory?
(or implicit/nondeclarative)
An encoding process that groups similar information into a single unit to increase capacity in short-term memory
What is chunking?
The assumed capacity of short-term memory according to Miller's Law
What is 7+ or - 2
Psychologist known for their research on the misinformation effect
Who is Elizabeth Loftus?
Occurs when you have better recall for items at the BEGINNING of a list
What is the primacy effect?
You are using this type of memory when you answer "who is the first president of the United States?"
What is semantic memory?
This is essential to moving information from sensory memory to short-term memory
What is attention?
An unlimited capacity store that can hold information over lengthy periods of time
What is long-term memory?
Proposed motivated forgetting, or repression, as an explanation for retrieval failures of unpleasant memories
Who is Sigmund Freud?
Your "save as" button
What is the hippocampus?
Another name for declarative memory
What is explicit memory?
When the successful retrieval of a memory depends on the environment where the memory was encoded
What is context-dependent memory?
Another name for short-term memory
What is working memory?
Who was Hermann Ebbinghaus?
Forgetting what happened before an accident or event
What is retrograde amnesia?
A father's vivid recollection of the scene and his emotions when his daughter was born
What is a flashbulb memory?
Tip-of-the-tongue phenomenon is an example of this
What is a retrieval failure?
Who is George Sperling?
Studied capacity of sensory memory
Who was George Sperling?
When you keep recalling your old phone number instead of your new phone number
What is proactive interference?
What is the Atkinson-Shiffrin model of memory?