The way of speaking characteristic of a particular region.
What is dialect?
The literal definition of a word vs. the secondary meaning.
What is denotation & connotation?
What are the three "E's" that help us to remember the appeal to a speaker's credibility?
What are Ethics, Experience and Expertise?
The framing of words, phrases or clauses to provide structural similarity and balance.
What is parallelism?
A speaker who establishes "common ground" with a hostile audience is primarily building this appeal.
Ethos
A statement that is restrained in ironic contrast to what might have been said.
What is understatement? Or Meiosis?
A style of writing that conveys the inner workings of a character's mind.
What is stream of consciousness?