Dates & Times
The abbreviation used for the month of October when paired with a date.
What is Oct.?
The city in Tennessee that does not require a state name in AP style.
What is Knoxville?
Capitalize titles only when used this way.
What is before a name?
Numbers below this value are spelled out.
What is 10?
The correct version: “Its/It’s going to rain.”
What is It’s going to rain?
PR writing should always be this: clear, concise, and ______.
What is correct?
The correct way to write 8:00 in the morning.
What is 8 a.m.?
The correct abbreviation for North Carolina.
What is N.C.?
The correct way to write the title “President Joe Biden” in a sentence.
What is President Joe Biden?
The correct way to write 5 dollars.
What is $5?
AP style says to avoid this punctuation mark unless necessary for clarity.
What is the Oxford comma?
The type of voice PR writers are encouraged to use for stronger, more active sentences.
What is active voice?
The proper way to write a date range from May 1 to May 3.
What is May 1-3?
AP style says to use this with a city name if the city is not well known.
What is the state abbreviation?
The correct way to write a job title after someone’s name.
What is lowercase (e.g., Joe Biden, the president)?
The correct way to write “twenty-five hundred people.”
What is 2,500 people?
The correct choice: “More than / Over” 100 people attended.
What is More than?
Before starting a press release, a writer should identify this key element: the most important or newsworthy part of the story.
What is the lead?
The way to write the date “July fourth” in a news story.
What is July 4?
The correct way to write “Nashville, Tennessee” in a dateline.
What is NASHVILLE, Tenn.?
The capitalization rule for academic titles.
What is capitalize before a name, lowercase otherwise?
The correct way to write an age.
What is 5 years old (or a 5-year-old boy)?
The correct plural of “attorney general.”
What is attorneys general?
The standard structure used for most news releases, with the most important information first.
What is the inverted pyramid?
The correct way to write “from 10 a.m. until 12 noon.”
What is 10 a.m. to noon?
The number of U.S. cities that stand alone in AP style without the state name.
What is 30?
The rule for capitalizing formal titles with multiple words.
What is capitalize all principal words before a name?
The correct way to write "$1 million to $2 million."
What is $1 million to $2 million (no “dollars” needed)?
The difference between “that” and “which.”
What is “that” for essential clauses, “which” for nonessential?
These three audience-related factors should guide tone, word choice, and format in PR writing.
What are purpose, platform, and public?