APAC Targeting
Cold Call Strategy
Qualification Basics
MEDDPICC
Real Scenarios
100

Which region should APAC SDRs focus on?

APAC region

100

What is the primary goal of a cold call?

Book a meeting

100

Name 1 of the top 3 qualification items

Pain / Champion / Decision Criteria

100

What does “M” stand for?

Metrics

100

You find no pain → next step?

Disqualify

200

Ideal company size for outbound?

1,000–10,000+ employees

200

Are you pitching or testing relevance?

Testing relevance

200

What is the most important thing to uncover first?

Pain / Pain implication

200

Who is the Economic Buyer?

Final decision-maker with budget

200

Prospect has interest but no authority → what do you do?

Find Economic Buyer

300

What must be checked before working large (10K+) accounts?

Salesforce for duplicates

300

Name one key mindset during calls

Create interest / Stay relevant

300

Why identify a Champion?

Internal advocate

300

What is the Decision Process?

Steps to approve purchase

300

Multiple vendors involved → what MEDDPICC element?

Competition

400

Why is regional authority important?

Ensures buying power & relevance

400

What should you do if there is no relevance?

Disqualify fast

400

What does Decision Criteria mean?

How they evaluate solutions

400

What is Paper Process?

Legal/procurement steps

400

The prospect asks “Why does this matter?” → what do you highlight?

Metrics / Value

500

Can APAC SDRs target non-APAC HQ companies?

No

500

What should your opening be like?

Tight & value-driven

500

What happens if qualification is weak?

Low conversion rate

500

What is a Champion?

Internal advocate pushing deal

500

No clarity on decision process → risk?

Deal delay/loss

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