Apothic by the Numbers
Old Pop Culture & Halloween History
Win in Retail
New Pop Culture Halloween
100

What % of Apothic's portfolio is Red Blend?

55%

100

What Tim Burton stop-motion film features Jack Skellington? 

The Nightmare Before Christmas

100

Who is Apothic partnering with this Halloween and what big event are we the title sponsor of?

Heidi Klum & Heidi Klum's Halloween Party

100

This 2025 Netflix animated musical follows a girl group with a secret supernatural side gig — its look inspired countless Halloween costumes this year. What is it?

KPop Demon Hunters

200

How much do basket rings increase when Apothic Red Original Blend is in the basket?

28

200

According to vampire folklore, what common item is said to repel vampires?

Garlic

200

What iconic in-store fixture is returning for Halloween 2026?

The Apothic Gate

200

What 2024 legacy sequel brought Michael Keaton back as the titular ghost with the most?

Beetlejuice Beetlejuice

300

Apothic Red Original Blend delivers how many times the dollars per store vs. key competitors?

2x

300

What 1993 film about resurrected Salem witches (starring Bette Midler) is a Halloween classic?

Hocus Pocus

300

What's the minimum facing count reps should aim for in the red wine set?

4

300

The most discussed scene from 2026 Thriller Obsession revolves around a door secured with what common household product? 

 

Duck Tape

400

What ranking does Apothic hold as Texas's Red Blend, and what competitor do we need to overtake to hit #1?

#2 & Ménage à Trois

400

What country did Halloween originate in?

Ireland 

(traces back to the ancient Celtic festival of Samhain, marking the end of harvest; Irish immigrants brought the tradition to America in the 1800s)

400

By how much does October's display sales lift jump vs. baseline when Apothic is on display?

90% (almost double)

400

Which iconic fashion editor’s white bob is expected to become a major Halloween look following the 2026 sequel to The Devil Wears Prada?

Miranda Priestly

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