defintion based
what is A controlled, objective and systematic gathering of information for the purpose of describing and understanding?
research
What level would the following phrase fall under in the Hierarchy of Outcomes?
Before communication can have any effect at all, people must be exposed to the messages.
Tuning In
What does RPIE stand for?
Researching
Planning
Implementing
Evaluating
A source of cultural intelligence that says the more experience were have in intercultural interaction, the more confidence were build in our ability to learn and adapt. This is also known as self-efficacy.
Heart (Emotional/Motivational)
Would apologizing be an example of pure advocacy or pure accommodation?
Pure accommodation
When research comes at the beginning of the planning process, or during the implementation of a plan
Formative research
What level would the following definition describe in the Hierarchy of Outcomes?
An important step in message processing because people must maintain interest in a message in order to process it further.
Liking
What does SWOT stand for in SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
What are the three most influential and interconnected environmental variables that affect public relations?
Politics, economy, and media
Would competing be an example of pure advocacy or pure accommodation?
Pure advocacy
When you've reached an end or stopping point in your campaign and you want to answer the question, "Did it work?"
Summative research
What level would the following situation fall under in the Hierarchy of Outcomes?
Realizing that their message may have been liked but was too often misunderstood, the USDA settled on a plate graphic to illustrate the importance of a balanced diet.
Comprehending
Industrial accidents, mechanical failures, or IT crashes are all considered ____________ _________.
accident crises
Gap between people who use information and communication technologies for education, self-betterment, civic engagement, etc. and those who use the technologies for less constructive reasons
Usage divide (second digital divide)
A stage in the issue lifecycle when a few people begin to become aware of possible problems.
Early/potential
A formal statement of an organization's steady, enduring purpose.
Mission statement
What level would the following situation fall under in the Hierarchy of Outcomes?
So let's say you've taught your public how to open a retirement account, where to dispose of pizza boxes or how to revoke access to third-party web-sites when posting photos on mobile apps. That still doesn't mean they will agree to do so.
Agreeing
A ________ _________ is when publics see the organization as a victim, they assign minimal responsibility for the crisis to the organization.
victim crisis
A component of dialogic ethics that explains when people enter into an exchange with an understanding of their own views and backgrounds but also with complete openness to seeing the world as others do.
Dialogic communication
A stage in the issue lifecycle when more people begin to notice and express concern.
Emerging
What strategy is used to achieve credibility with management, define audiences and segment publics, formulate strategy, test messages, prevent crisis, monitor the competition, generate publicity, and measure success?
research
What level would the following situation fall under in the Hierarchy of Outcomes?
Take almost any bulletin board in any col-lege hallway, classroom or lecture hall. Watch as people walk by the posted fliers day after day. They are all exposed to the message if they even glance at the bulletin board, but how many of them actually pay attention?
Attending
What is Regester and Larkin's seven-step process for proactive issues management?
Monitoring
Identification
Prioritization
Analysis
Strategic planning
Implementation
Evaluation
A component of dialogic ethics that explains when communicators strive to impose their view on others.
Monologic communication
A stage in the issue lifecycle when the organization has no choice but to accept the long-term consequences.
Dormant