SEO Basics
This is what SEO stands for
What is Search Engine Optimization?
This is what GBP stands for
What is Google Business Profile?
This tool helps identify weaknesses in a business’s online presence
What is a scan or audit?
This is how often we meet with Local SEO clients
What is monthly?
This percent of people never scroll past the first page of Google results
What is 75%?
This is the main benefit of SEO
What is getting found online?
This is where your GBP typically appears on the internet
What are Google Maps and Search?
This is a major reason clients invest in SEO—it helps them get more of these
What are leads?
You should send this to your client once per month for approval
What is a blog post?
This is how often Google updates its algorithm—hint: it’s more than you’d think.
What is daily?
A GBP is this. Bing, Nextdoor, Apple, and many other search engines also offer this.
What is a business listing?
This is how often a business should update their GBP
What is weekly?
This kind of business is an excellent fit for SEO services
What is a business that wants to grow online?
This number tells you how many times your listing showed up in search results
What are impressions?
This was the first Google Search ever
What is "tennis"?
These are the search results you don’t have to pay for
What are organic results?
This is one action a business owner must take to claim and manage their GBP
What is the verificaiton process?
This question is a great opener for talking SEO with a client
What is “How do people find your business online?”
This is one of the most important numbers to watch—it shows if your efforts are turning into action
What are conversions?
This three-letter acronym refers to how trustworthy and authoritative your site appears to Google
What is E-A-T? (Expertise, Authority, Trustworthiness)
We cannot run Local SEO for these types of businesses
What are franchises?
This type of device accounts for over half of Google's traffic
What is mobile?
This % of people who search for a local businiess, call or visit within 24 hours
What is 88%?
We offer this to increase the amount of consumer feedback on the GBP
What is review generation?
This was Google's original name
What is "BackRub"?