Cable College
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Custom Ordered
Putting the FUN in funnel!
Linear Thinking
100

Understanding these will help you apply the proper cable for the application.

Environments

100

This sales tactic involves maneuvering a prospect past a concern.

Overcoming objections

100

This market segment had the most CCS sales in 2023

Marine

100

This process is critical to aligning the right inventory for upcoming customer demand.

SIOP [Sales, Operations, Inventory, Planning]

100

The acronym VOC stands for.

Voice of customer

200

This conductive material is twisted or braided and covered by a thin layer.

Stranding

200

The terms forming an acronym, often used with safety gear, can also be applied to sales.

Plan, Process, Execution

200

This solution sales skill involves converting specifications and features into tangible benefits that resonate with customers.

Technical translation

200

This daily task involves planning, research, scripting.

Pre-call planning

200

No less than 1000 feet

MOQ

300

TSE stands for this

Thermal Set Elastomers

300

This type of selling builds trust, asks probing questions, participates in active listening to then present a solution.

Consultative selling

300

This custom sensor solution can drive revenue in Metals, Oil & Gas, and Petrochem markets.

RTD Probe Assemblies

300

Terminology to aid consumers in finding solutions for their challenges.

Keywords

300

Innovation can be found within this knowledgebase.

Sales reps (or sales team)

400

This conductive layer is placed to minimize electromagnetic or radio frequency interference.

Shielding

400

This guide is created to increase sales at an existing customer.

Share Expansion Checklist

400

This tool guides sellers through market, applications, and potential custom solutions at the plant level.

CCS Playbook

400

Cross-functional teams use this Salesforce documentation tool to plan their future success

Funnel or pipeline

400

The four buckets of a custom linear opportunity are

Application, Environment, Build, and Win

500
This provides tensile strength when applied between cable jackets

Braid

500

SPIN stands for this

Situation, Problem, Implication, Need-Payout

500

This capability empowers ATPC to deliver rapid prototyping, in-house mold tooling and low-volume customization.

3D Printing

500

This report in PowerBI is used by Sales, Marketing, and Product Mgmt to identify gaps & opportunities.

Product Gap Analysis

500

This type of cable, under investigation for future NPD, utilizes light to transmit data signals.

Fiber-Optic

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