APW
BRAND
BRAND
How many brands need to be rebranded to unify APWireless globally?
Four
How many Marketing Letters were sent in the last 12 months?
a) 25,687
b) 38,467
c) 46,245
d) 53,174
d) 53,174
What's the average response rate globally for marketing emails (or eblasts?)
3%
How many testimonials have we obtained since inception (globally)?
1,978
How many Stage 99s does Ged Martin have in CRM?
a) 121
b) 156
c) 187
d) 205
187
A learning from the Marketing Summit?
CRM Training
Global Acquisition Dashboard
Brand Unification
Integration of Social Media
What Country is the most reliant on Marketing Inbound calls (highest percentage of deals from Marketing since inception?)
Brazil (71%)
How many eblasts have been sent out globally (since inception)?
a) 925,000
b) 1,000,000+
c) 587,000
d) 250,000
b) 1,000,000+
What country has the highest response rate for mailers?
UK (17%)
Which RVP has been attacked by monkeys?
Daniel Romagnolo
Professional
Integrity
Experienced
Global
Innovative
Passionate
How many calls were received on Marketing Numbers (Website/Mailers/Eblasts/AdWords/Digital Ads,…) in the last 30 days?
a) 256
b) 1,052
c) 787
d) 3,579
b) 1,052
What is the global average open rate for eblasts?
a)23%
b)17%
c)35%
d)2%
c) 35%
What member of the Marketing Team has joined APW first?
Kevin Colquhoun (8 Years and 8 Months)
Which RVP was an English Teacher before joining APW?
Ronan Loughrey
Most requested Marketing collateral?
FAQ
Testimonial Sheets
Brochures
How many Marketing Emails were sent in the last 12 months?
a) 75,000
b) 100,000+
c) 50,000
d) 25,000
b) 100,000+
What country had the highest website traffic in 2021?
UK with ~90,000 sessions
Which VP joined APW as an intern for the Marketing Team?
Eduardo Liuzzi
What type of Credit Card did Tom Evans use to pay for his first deal?
He paid with a Barclay Visa Card he got sold at the Glasgow Airport!
Type of external video to increase audience reach?
Brand
Leadership
Use of proceeds
Operators | CRM
ESG Positioning
What's the average response rate globally for letters?
5.00%
Chile (12%)
Who is the newest Country Leader?
Henri Savoldelli
Which RVP is (was) an outstanding boxer?
Eddie Joyce