Name That Technique
“Never, ever, ever give up.” Name the technique.
Repetition
What effect does REPETITION have on the reader?
It stays in the reader’s mind.
Which appeal does EXPERT OPINION belong to?
Ethos because it is giving credibility to the argument.
Name the 3 things every introduction should include.
The topic, the author’s opinion (contention), what techniques you will talk about
“Vote now! Vote for change! Vote for a better future!” Name the technique AND its effect.
Repetition — it stays in the reader’s mind and builds urgency.
“Buy Big Bob’s Bargain Burgers today!” Name the technique.
Alliteration
What effect does EVIDENCE / STATISTICS have on the reader?
It strengthens the argument and makes it more convincing.
Which appeal does EVIDENCE / STATISTICS belong to?
Logos because it is facts, numbers and logic.
In TEEL, what does the first ‘E’ stand for?
Example — a quote or paraphrase from the text.
“Terrible, tragic, and totally preventable — that’s what experts are calling this disaster.” Name the technique AND its effect.
Alliteration — it catches the reader’s attention.
“Studies show that 9 out of 10 doctors recommend this treatment.” Name the technique.
Evidence / Statistics
What effect does EXPERT OPINION have on the reader?
It makes the author seem more trustworthy and credible.
Which appeal does EMOTIVE LANGUAGE belong to?
Pathos because the reader is made to feel emotions
What should the ‘Link’ sentence do at the end of a body paragraph?
Connect the technique’s effect back to the author’s overall contention/purpose.
“I still remember the day my father lost his job — the fear in his eyes is something I’ll never forget.” Name the technique AND its effect.
Anecdote — it makes the issue feel real and relatable.
“According to Dr Sarah Chen, a leading cardiologist, this diet reduces heart disease risk by 40%.” Name the technique.
Expert Opinion
What effect does EMOTIVE LANGUAGE have on the reader?
Create an emotional reaction for the audience / Makes the reader more likely to agree with the writer’s view.
“This heartbreaking photo shows a child who has lost everything.” Which appeal is this?
Pathos
What is a ‘contention’?
The author’s overall opinion or argument.
“It is terrifying to think of how many teenagers are being tracked on their phones- How would you feel to be constantly under surveillence?” Name two techniques AND the effects.
EMOTIVE LANGUAGE makes the reader feel worried about tracking apps, and rhetorical question causes them to reflect on the impact of tracking apps for teenagers.
“When I was twelve, I watched my grandmother struggle to breathe every night because we couldn’t afford her medication.” Name two techniques.
Anecdote and Emotive Language
“We are one community, and together we can make a difference.” What effect does this INCLUSIVE LANGUAGE have on the reader?
It makes the reader feel included and part of the group.
“A well-respected scientist explains that carbon emissions have risen 40% since 1990.” This sentence uses TWO appeals. Name them both.
Explain the difference between the Topic, Issue and Contention.
Topic: The broad subject of the article (E.g. Social media).
Issue: The problem which the writer is arguing for or against (E.g. social media should be banned for under 16s).
Contention: The author's actual opinion (e.g. I think social media should be banned for under 16s).
“Dr Elena Ruiz, a leading sleep researcher, states teenagers biologically cannot fall asleep before 11pm — as parents, we all know the battle of waking a groggy teenager for school.” Name TWO techniques and their effect.
Expert Opinion (builds credibility) AND an Inclusive language (makes it relatable to parents).