This general technique appeals to a person by linking an idea or a product to something or someone influential. Examples of this include bandwagon, testimonial, and transfer.
What is Appeal by Association?
100
This technique encourages viewers to remember a product, as in the example: Kibbles and Bits and Bits and Bits.
What is Repetition?
100
This word begins with the letter "A" and means "To be able to function with little or no help from people."
Automated
100
This type of persuasize technique taps into people's desire to belong.
What is Bandwagon?
200
The reasons or evidence used to prove the claim
What is support?
200
This general technique appeals to one by using strong feelings, rather than facts to persuade. Examples of this technique appeal to pity, fear, and vanity.
What is Appeal by Emotion?
200
The repetition of consonant sounds at the beginning of words to create memorable phrases.
What is Allieration?
200
This "A" word is a synonym for the word for amenable, as in "Lewis and Clark were headed to a place amenable for human life."
What is Agreeable?
200
An error in reasoning that is much too broad to be true.
What is Overgeneralization?
300
Arguments made to address points from anticipated opposing view point.
What are Counterarguments?
300
This kind of technique appeals to one by using words with strong positive or negative language.
What is Loaded Language?
300
Words like, "First, second, third."
What are Cue or Signal Words (for Chronlogical Order) in reading or Transition Words in writing.
300
This "T" word is a synonym for the word 'tantalizing,' as in, "The fact that a destination is tantalizing does not mean it makes sense."
What is tempting?
300
This type of appeal uses celebrities or satisfied customers to persuade.
What is Testimonial?
400
Facts, statistics and examples are forms of this type of support.
What is Evidence?
400
This emotional appeal taps into people's compassion for others.
What is Appeal to Pity?
400
A comparison that doesn't hold up because of important differences between the two subjects.
What is a False Analogy?
400
This 'R' word is a synonym for the word 'rationality,' as in "The former is rationality, the later the setting of priorities."
What is "reasonableness?"
400
The error of reasoning used in the following statement:
"The only reason people go to the school dance is to dance."
What is a Single-Cause Fallacy?
500
Often used to disquise flaws in a weak argument or used to give a strong argument an extra punch, these methods are intended to sway people's feelings and actions based on the understanding that human beings are not always logical and emotions play a huge role in decision making.
What are Persuasive Techniques?
500
This associative appeal connects a product to a candidate or cause with a postive image or idea.
What is Transfer?
500
When advertisers design TV ads, they do this with this specific group of people in mind.
What is Target Audience?
500
A word beginning with the letter "P" that means 'a person that supports something.'
What is a proponent?
500
If an advertiser were to refer to their product as "the most exciting video game," they would be employing what persuasive technique?
What is Loaded Langauge or Words with Positive Association.