Structure
Art of Persuasion
Rhetorical Moves
Types of Evidence
100

Specific information that supports your point

Evidence

100
Rhetoric is the art of ________ and _______ effectively

speaking and writing

100

Questions that are not meant to be answered

Rhetorical Questions

100

Using numerical data (percentages, figures, survey results) to objectively support claims, adding credibility and demonstrating prevalence, effectiveness, or patterns

Statistical Evidence

200

A statement that asserts something is true. It's more than just a fact; it's an interpretation or judgment

Claim

200

Persuasive strategies used in writing and speech to convince an audience

Rhetorical Appeals

200

Overstating or exaggerating for an effect

Hyperbole

200

Using personal stories or specific examples (anecdotes) to illustrate points, connect emotionally with readers, and make abstract ideas relatable

Anecdotal Evidence

300

Opposing viewpoint that challenges the main argument

Counterclaim

300

A rhetorical strategy that appeals to a person's sense of logic through facts, statistics, or reasoning

Logos

300

A short and interesting story to illustrate an emphasize a point

Anecdote

300

Statements or endorsements provided by individuals who have direct experience or knowledge about a particular subject, event, or phenomenon

Testimonial Evidence

400

A direct response to an opposing view that explains or demonstrates why this view is wrong

Rebuttal

400

A rhetorical strategy that appeals to a person's feelings by provoking an emotional response

Pathos

400

The intentional repetition of a word or phrase at the beginning of a line for emphasis

Anaphora

400

Using imagined scenarios, "what if" situations, or conditional statements ("if...then") to illustrate a point, explore possibilities, or support an argument when real examples are scarce

Hypothetical Evidence

500

A logical, structured sequence of ideas that connects to support a central argument and persuade an audience

Line of Reasoning

500

A rhetorical strategy that appeals to a person's trust in a source, which is established through reputation, credibility, and/or moral character

Ethos
500

Using a grammatical structure repeatedly to create an effect or emphasize an idea

Parallelism

Example: To show kindness is praiseworthy; to show hatred is evil

500

Using comparisons between familiar situations and unfamiliar ones to explain, clarify, or support an argument

Analogical Evidence

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