Specific information that supports your point
Evidence
speaking and writing
Questions that are not meant to be answered
Rhetorical Questions
Using numerical data (percentages, figures, survey results) to objectively support claims, adding credibility and demonstrating prevalence, effectiveness, or patterns
Statistical Evidence
A statement that asserts something is true. It's more than just a fact; it's an interpretation or judgment
Claim
Persuasive strategies used in writing and speech to convince an audience
Rhetorical Appeals
Overstating or exaggerating for an effect
Hyperbole
Using personal stories or specific examples (anecdotes) to illustrate points, connect emotionally with readers, and make abstract ideas relatable
Anecdotal Evidence
Opposing viewpoint that challenges the main argument
Counterclaim
A rhetorical strategy that appeals to a person's sense of logic through facts, statistics, or reasoning
Logos
A short and interesting story to illustrate an emphasize a point
Anecdote
Statements or endorsements provided by individuals who have direct experience or knowledge about a particular subject, event, or phenomenon
Testimonial Evidence
A direct response to an opposing view that explains or demonstrates why this view is wrong
Rebuttal
A rhetorical strategy that appeals to a person's feelings by provoking an emotional response
Pathos
The intentional repetition of a word or phrase at the beginning of a line for emphasis
Anaphora
Using imagined scenarios, "what if" situations, or conditional statements ("if...then") to illustrate a point, explore possibilities, or support an argument when real examples are scarce
Hypothetical Evidence
A logical, structured sequence of ideas that connects to support a central argument and persuade an audience
Line of Reasoning
A rhetorical strategy that appeals to a person's trust in a source, which is established through reputation, credibility, and/or moral character
Using a grammatical structure repeatedly to create an effect or emphasize an idea
Parallelism
Example: To show kindness is praiseworthy; to show hatred is evil
Using comparisons between familiar situations and unfamiliar ones to explain, clarify, or support an argument
Analogical Evidence