How Are You Feeling?
Seeing is Believing
Who's Talking?
Random Rhetoric
What Are They Using?
100
This type of media is based on trust and credibility, relying on the usage of ethos to convince an audience regarding the safety of the proposed commodity.
What is medical advertisement?
(answers may varies: project proposal, celebrity endorsements, campaign endorsements, personal testimonies, etc...)
100
(Poster: "Your YES for the Führer' on 4 December")
This poster used a technique that feed to the German's national sentiment at the time.
What is Pathos in propaganda?
100
An ornate box with a silver lock on it might signified this between it and the owner.
What is an emotional connection?
100
This rhetorical technique is all about building trust via a perceived authority or expertise of the persuader, be it a professional in a field or even a celebrity.
What is Ethos?
100
“Tonight, I want to express gratitude to all the women who have endured years of abuse and assault because they, like my mother, had children to feed and bills to pay and dreams to pursue. They’re the women whose names we’ll never know. They are domestic workers and farm workers. They are working in factories and they work in restaurants and they’re in academia and engineering and medicine and science. They’re part of the world of tech and politics and business. They’re our athletes in the Olympics and they’re our soldiers in the military.” - Oprah, recieving her Cecil B. DeMille Award
Where did Oprah utilize Ethos in her Golden Globe speech?
200
This type of written work is often based on empirical data analysis, researched documents, and heavily rely on factual knowledge to convince the audience.
What is a research paper or scientific paper?
200
The technique used in this image appeal to the American's sentiment against the Nazis encroachment.
What is Pathos?
200
All works of language, art, and media that provide a certain world view and reasoning can be considered this.
What is an argument?
200
This rhetorical technique is all about being passionate or solemn in order to generate an emotional feedback from the audience.
What is Pathos?
200
"The situation profoundly changed, though, on August 21st, when Assad’s government gassed to death over a thousand people... The images from this massacre are sickening: Men, women, children lying in rows, killed by poison gas. Others foaming at the mouth, gasping for breath. A father clutching his dead children, imploring them to get up and walk. On that terrible night, the world saw in gruesome detail the terrible nature of chemical weapons... a crime against humanity, and a violation of the laws of war." - President Obama, White House Sept. 10 Speech on Syria
Where did President Obama employ Pathos in his September 10 White House Speech on Syria?
300
This type of appeal often used pathos to invoke in listeners a sense of being left out and a desire to have what "everyone" has.
What is advertisement?
300
This advertisement - albeit conspicuously chauvinistic - used an effective appeal to men.
What is an example of Logos in media?
300
The cover of a book will contain glimpses into its contents, appealing to this.
What is the audience’s interest?
300
Meaning "reason," this rhetorical appeal establishes facts and judgments based on statistics and evidence, testimony and facts, and sometimes history.
What is Logos?
300
"It was we, the people; not we, the white male citizens; nor yet we, the male citizens; but we, the whole people, who formed the Union. And we formed it, not to give the blessings of liberty, but to secure them; not to the half of ourselves and the half of our posterity, but to the whole people – women as well as men. And it is a downright mockery to talk to women of their enjoyment of the blessings of liberty while they are denied the use of the only means of securing them provided by this democratic-republican government – the ballot." - Susan B. Anthony, On Women's Right to Vote
What is an example of Logos in the Woman's Suffrage Movement?
400
This logical fallacy is characterized by an excessive plea for feeling aim at the manipulation of the receiver's emotions to tip the scale towards a certain "fact" that felt true instead of being factually accurate.
What is appeal to emotion?
400
This media post utilized two appeals, invoking disgust and concern in viewers, regarding the effects of smoking at a young age.
What is a use of Pathos and Logos in a media?
400
This is a genre of literature and media that employ the use of humor, sarcasm, or irony to criticize the vices of society, appealing the sentiments of the public. (e.g SNL, Last Week Tonight, Animal Farm, etc...)
What is satire?
400
According to Aristotle, this is "the art of seeing the available means of persuasion."
What is Rhetoric?
400
"The state has not produced one iota of medical evidence to the effect that the crime Tom Robinson is charged with ever took place. It has relied instead upon the testimony of two witnesses whose evidence has not only been called into serious question on cross-examination, but has been flatly contradicted by the defendant. The defendant is not guilty, but somebody in this courtroom is." Harper E. Lee, To Kill A Mockingbird
Where did Atticus Finch use Logos to prove Tom Robinson's innocence?
500
This type of rhetoric focuses on the future, often used by politician to debate the potential effects of the introduction of a new law, usually by imagining how it will affect the country.
What is deliberative rhetoric?
500
The technique(s) used in these images appeal to smokers' fear by displaying the potential long-term ramifications of smoking.
What is Pathos and Logos?
500
This is a symbol or design created to represent a product or organization, compressing an idea or message in a simple manner. For example, the Macdonald’s arches or the Target circles.
What is a logo?
500
This pre-writing process was invented by Aristotle and Hermagoras to help writers and orators arrive to a rational argument.
Specifically, this asks writers to investigate and try to determine:
- The facts (conjecture)
- The nature of the issue (definition)
- The severity of the issue (quality)
- The plan of action (policy).
What is Stasis theory?
500
"I know how I’d feel, if you, my fellow citizens, decided that to be an actor, I had to become a government employee and work in a national theater. Take it into your own occupation or that of your husband. All of us can see what happens: Once you establish the precedent that the government can determine a man’s working place and his working methods, determine his employment, from here it's a short step to all the rest of socialism -- to determining his pay, and pretty soon your son won’t decide when he’s in school, where he will go, or what they will do for a living. He will wait for the government to tell him where he will go to work and what he will do.
... And if you don’t do this and if I don’t do it, one of these days you and I are going to spend our sunset years telling our children, and our children’s children, what it once was like in America when men were free."
- Ronald Reagan, Radio Address on Socialized Medicine, Recorded 1961
(HINT: Mr. Reagan mostly used 2 rhetorical appeal in this excerpt)
Where in his radio address did Ronald Reagan use Pathos and Logos to subvert the government's attempt for socialized medicine?