The "tic" on type- for example Times New Roman has Serifs on it.
100
Name the 3 primary colors
Red, Yellow, Blue
100
What is a logo?
A symbol that represents and identifies a company, person, place or thing
100
Why is Design important?
It helps move society forward, everything man- made in today's world was designed, Computer graphics are huge in design today- (but it is not the only way to design)
100
Define Design
It is a way of thinking, Design is creating a purpose, a plan or intention that exists behind an action, It has many different mediums and jobs.
200
What does Typography mean?
The study of type.
200
Name 3 secondary colors
Violet, Orange, and Green
200
What does the design rule K.I.S.S mean
keep it simple "silly"
200
Name different 2 jobs in design
Graphic designer, Commercial design, Creative Designer, Architect, Fashion designer, etc.
200
What is a mission statement?
A formal summary of the aims and values of a company, organization, or individual.
300
What is the difference between open gestalt and closed gestalt?
Open Gestalt is a weak way of designing a logo, closed gestalt is not- keeps everything in in a circular motion.
300
Name 3 tertiary colors
Blue-Violet, Red-Orange, Yellow-Green
300
Name the 3 rules of poster making
Keep it simple, Keep it clean, Keep it unique
300
What is the "serif" rule
Title and tagline has opposite type. One type has serif on it, the other does not.
300
What is a positioning statement?
A sentence or series of sentences that define what the marketed entity is, what makes it unique.
400
Define Positive Association
Product in best Favorable light
400
How do create secondary colors- (remember play-doh day)
One part primary + one part primary
400
Name two color schemes
Monochromatic, Analogous, Complementary, Split
400
Name the process of design.
Brainstorm/ Research, Thumbnails, Comps, Final Sketch.
400
Name 3 famous designers
Examples Steve Jobs, Adolph Hitler, Picasso, Albert Einstein, Amelia Earhart etc.
500
Define negative space
Figure ground in reversal. White=Black for logos
500
How do you mix Tertiary Colors (remember play-doh day)
Two part primary color + one part primary color
500
What is monochromatic mean
A color scheme that has all the same colors on it.
500
Game Gear (the company who came and talked to us at the beginning) talked about 5 effective principals of design- what are 3 of them?