Type Anatomy
Art Elements
Design Principles
Other
Type Categories
100
A small line attached to the end of a stroke in a letter or symbol.
What is a serif
100
Created by a point moving in space. It is one-dimensional and can vary in width, direction, and length.
What is Line
100
The way art elements are arranged to create a feeling of equilibrium. There are 3 types: radial, symmetrical, asymmetrical
What is balance
100
Complimentary color to blue on the color wheel?
What is orange
100
Very thick serifs, usually with square edges, belong to this classification.
What is Slab serif
200
the distance between the baseline and the mean line of lower-case letters in a typeface.
What is x-height
200
Defined objects in space. These have two-dimensions, height and width, and are usually defined by lines. They can be Geometric, organic, irregular.
What is shape?
200
This Design Principle is when an Art Element stands out more than others. Also known as focal point.
What is Emphasis
200
Yellow, red, and blue are examples of
What is Primary colors
200
Characters appear to have been written by hand.
What is Script
300
the negative space of a letter that is entirely or partially enclosed by a letter form or a symbol
What is counter
300
The surface quality of an object that we sense through touch: hard, soft, rough, smooth, hairy, leathery, sharp, etc.
What is texture
300
Combining one or more art elements in a different way to create interest
What is variety
300
When artists look at the parts of their art to see how it is arranged with the principles, they are:
What is analyzing
300
A type classification also known as classical. Serifs on the ascenders are more wedge shaped. Baskerville is one example.
What is Oldstyle
400
Process of changing the horizontal spacing between two characters.
What is Kerning
400
Which Element of Art refers to the empty or open area around, above, below, between, or within objects. Can be positive or negative.
What is space
400
The size relationships of one part to the whole Also, the relationship between one part to another part.
What is proportion
400
the mixture of a color with white, which increases lightness
What is a tint
400
Bodoni is in what type classification?
What is Modern
500
Vertical spacing between lines of text.
What is leading
500
3-D shapes that have length, width and depth.
What is form
500
When all the elements are working together to support the design as a whole.
What is Unity
500
Level of importance the designer assigns to each part of the text; what should be read first, second, third, and so on.
What is Hierarchy
500
Franklin Gothic is in what type classification?
What is San Serif
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