1
Following rules of honesty and fairness when using information
Ethical
The action or business of promoting and selling products or services
Marketing
Details that are important and useful for understanding a product or making a decision
Relevant information
Small text in advertisements that may contain important terms, conditions, or disclaimers
Fineprint
The process of customizing or adjusting content to meet specific needs and preferences of a target audience
Tailoring
A method of collecting data from participants to understand their opinions, preferences, or behaivors.
Survey
Insights provided directly by consumers regarding their experiences with a product or service, often used to improve offerings.
Customer Feedback
The process of gathering, analyzing, and interpreting information about a market.
Market Research
A qualitative research method involving direct interaction with individuals to gather detailed insights about their thoughts and experiences.
Interviews
If the ad is about safety, savings, convenience, and calm colors... who is it tailored to?
Parents
If the ad has high energy, trending music, bold visuals, and popularity messaging.... who is tailored for?
Teens
A smart catchy phrase that represents a company
Slogan
A symbol or design that represents a company or brand
Logo
A flaw and reasoning that weakens an argument
Fallacy
Being fair and unbiased, considering all sides of the topic
objectivity
What unethical marketing tactic is being used? Exaggerating benefits or making promises that sound unrealistic.
Deception
When someone changes the subject to avoid dealing with the real issue.
A red herring fallacy
What kind of fallacy is used during this scenario?
Student A: “We should have less homework.”
Student B: “So you’re saying we shouldn’t have any schoolwork at all?”
(Student B exaggerated the original argument.)
Straw man fallacy
If I am selling toys give me three ways I can tailor the advertisement.
Bright colors, simple language, and fun benefits
Left out or missing from text
Omitted
Which unethical marketing tactic is being used? If the ad is creating pressure or urgency designed to trigger emotions.
Manipulation
What unethical marketing target is being used? If the ad is targeting people who don't understand the full situation.
Exploitation
The study of individuals purchasing habits and the factors that influence their decisions
Consumer Behaivor
"You lied about doing your homework, and politicians lie all the time. Lying is lying"
What kind of fallacy is this?
False equivalence fallacy
Suggest that people should join because many others are doing it
Bandwagon