Misc.
We f*cked up - how can I request a makegood?
Submit the new AV/MG/Rate request form! It will auto ping the approval slack channel, and we'll tag you in for comms/approvals.
Help! I have no idea what Boostr product to use for this product - which resource can I check?
1. Media Plan Generator
2. Ask a Boostr Expert Slack Channel
What is our COS % rule for media plans <$250K - since I had it wrong in here last time ;)
15%
Less than 250k- 15% | 250-750k- 20% | 750K+- 25%
Who was Rihanna's "special guest" during her halftime performance?
her unborn baby
Who should you tag when asking a question in Ask Rev Ops slack channel?
Carissa
Which product should I use for the distribution of client-provided social assets?
A) Sponsorships | PopSugar | Facebook | Editorial Sponsorship Video Ad Post
B) Branded Content | PopSugar | Facebook | Branded Content Video Dark Ad Post
C) Paid Social | PopSugar | Facebook | Client Asset | Video Dark Ad Post
C
USE FOR EDIT SPONSORSHIP DISTRO: Sponsorships | PopSugar | Facebook | Editorial Sponsorship Video Ad Post
USE FOR BRANDED CONTENT DISTRO: Branded Content | PopSugar | Facebook | Branded Content Video Dark Ad Post
USE FOR CLIENT-PROVIDED ASSETS DRIVING TO CLIENTS SITE: Paid Social | PopSugar | Facebook | Client Asset | Video Dark Ad Post
Who is the best to confirm experiential promotional strategy?
Experiential team via IMK
What was the name of the popular TV show that ran from 2008 to 2013 about a high school teacher who became a methamphetamine dealer?
Breaking Bad
What is the current threshold for the delivery of AV media packages to be considered "DIF" by RA?
90% (working on getting this lowered!)
My client wants us to build standard banners for them can we do this??
Yes, if:
1. We are already building athenas as part of program
2. We have approval in pre-sale from Clay B
3. There is a min spend of $15K against the line item
Who can approve changes to pre-built Edit Sponsorship plans? (Adding/scaling promotion, budget)
RevOps + NetDev (together!)
In what year was Taylor Swift born?
1989
YES - as of this week.
Where do you update a PG plan in post-sale (i.e. change in end date)?
BOTH media plan AND IO module
Media Plan = what gets pushed to client
IO Module = what speaks to forecasting
What is the Min IO spend for sweeps?
$250K Min IO Spend (case by case exceptions for repeat clients)
In what year did Beyoncé release her debut solo album?
2003
What is the average viewability for O&O Athena units?
50-60%
What if my client has viewability guarantees?
If overdelivering is allowed:
*NEW* 70-99% Viewability Guaranteed → 45% upcharge
100% Viewability Guaranteed → 66% upcharge
If over delivery is not allowed: we are not able to offer Athena distro. This is due to the fact that, on Vox O&O, our standard Viewability Rate for Athenas is 50-60%. Without the ability to over-deliver to get to the client’s threshold, it would unfortunately be impossible to hit this threshold in an organic way.
At what sales stage should the AS/MS quickly connect to ensure dates/budget are in line with what's out to the client/realistic?
75%
Dates should be correct throughout, but this is a good time to formalize this check a bit more
What do I have to make a copy of a media plan EVERY time I need to make an edit and then make the new plan primary? It's so annoying.
making a plan "primary" is the only thing that syncs to salesforce, so needed to build in this to force a new, updated plan to be made "primary" to sync
working on this, but Boostr is in no rush it sounds like
Which real-life family was the inspiration for HBO's "Succession"?
The Murdochs
Fun fact from NYM: "Rupert Murdoch’s ex-wife Jerry Hall was banned from giving the Succession writers ideas in her divorce settlement. "