AI MAX
Definition: uses intent based technology to find your consumers based on their history of making matching keywordless
Search Term Matching
Advertisers see x% more conversions on average when they add Demand Gen to their search / PMax campaigns
14%
What tool can we use to show AI Max, Broad Match, Incremental Conversion, and Available Headroom all in one deck?
Value Delivered
These small snippets of code placed on a website allow platforms like Google to track visitor behavior for retargeting
To ensure our data is statistically significant for bidding, Google generally recommends a minimum of this many conversions per month for a specific action
15-30 Conversions
URL Optimization or Final URL Expansion
How many monthly users can Demand Gen campaigns reach
3 billion
A one stop shop resource hub providing weekly insights and opportunities for sellers to identify, plan, upsell, and optimize both in quarter and long-term opps
Go/Intel
This attribution model gives 100% of the credit to the very first touch-points a customer had with your brand
First-Touch Attribution
This Smart Bidding strategy is most effective once you have imported offline values, as it prioritizes high-value customer over high-volume leads
Target ROAS
Definition: Enable X to draw on your existing heading, landing page copy and generative AI to ensure your ad copy is relevant to the specific user query
Automatically Created Assets
Shorts, In Stream, In Feed, Discover, Gmail, Google Display Networks
An internal tool, hosted in Connect Sales, that helps Google sellers identify and pitch additional spend Opportunities at current efficiencies
Growth Planner
This durable feature allows you to track offline leads by using hashed first-party data like email or phone number instead of a cookier
Enhanced Conversions for Leads
Where did Justin Arena play college soccer?
Syracuse
Activating AI Max typically provides advertisers with x more conversions or conversion value at a similar CPA / ROAs
14%
On average, x% of Demand Gen conversions came from users who did not see the brand's ads on Google Search in the past 30 days prior to converting
68%
Report that analyzes the correlation impact of running ad campaigns together within Google Ads. It identifies synergies and audience overlaps between campaigns
Titan Report
This unique parameter is appended to a URL when a user clicks an ad and is essential for standard offline conversion imports
GCLID
What was Google called before "Google" - John mentioned this yesterday in his call
BackRub
Dashboard designed to help sellers identify AI Max Opportunities and assess customer readiness - provides comprehensive data signals for AI Max adoption
Name the "accurate" budget for a Demand Gen campaign
2-3 x NonBrand search CPA x10
A self service, measurement tool designed to provide a comprehensive view of campaign metrics, reach insights, incrementally, and conversion paths across touchpoints
90 Days
Google famously encourages Googlers to spend x amount of their time working on passion projects - what is this called...Issac did this to launch Value Delivered
20% Project