Media
This popular Netflix series revolves around a deadly competition where contestants participate in children's games for a chance to win a massive cash prize.
Squid Game
Name 1 popular K-pop song or group ( No repeats)
Hopefully you got it right!
This term describes the type of product where consumers do not know which variant they will receive until opening it
What is a blind box
Name an Asian country
you better get this right
This term describes the global rise of Korean TV, movies, and music that the study examines through the media consumption habits of Asian American youth.
What is the Korean Wave?
What is the most popular marketing item from k-pop
Light Stick
This specific blind box is a collectible plush toy monster with pointy teeth, originally featured in the monster show series
What is a Labubu
Name us 1 Anime you like?
Personal Opinion
Ju and Lee argue that transnational media like K-pop and K-dramas challenge traditional definitions of this type of media, which was once limited to serving only specific immigrant communities
What is ethnic media?
What was the first viral k-pop hit in the U.S?
Gangnam Style
The spread of blind-box culture from Asia to Western countries is an example of this process, where ideas, products, and practices cross national boundaries
What is cultural globalization
Have you ever bought a Lububu? (No lafufus)
Yes
Participants found comfort in these Korean media, as the idealized relationships portrayed helped them cope with feelings of marginalization.
What are Korean romance dramas?
From the reserach, what % of US citizens thought k-pop was "pretty popular"?
30%
What was the main goal of the research on blind box consumption and why the study wanted to understand why people buy them?
To understand why Western consumers are drawn to asian blind boxes and how these products help spread Asian cultural aestetics globally.
What Dynasty was the Great Wall of China built?
Qin Dynasty
The study argues that media like K-pop and K-dramas are changing the definition of ethnic media, as they serve not just one immigrant group, but multiple communities within the U.S., particularly from this region.
What is East Asia?
What are the 5 out of 6 main characteristics of K-pop
Genre mixing, Fashion, Choreography, catchiness, career to become an idol, English/korean code switching
Name one of the key findings from the research collected on blind boxes
Interest in Asian Culture- Many participants connected their blind box interest to liking anime, kawaii aesthetics, Japanese/Asian pop culture, or Asian design styles.
Name ONE of our personal favourite Asian Pop culture.
Phing - Naruto