Monday
Which of the following is a possible external threat that a business might identify as a result of conducting a situational analysis during the marketing-planning process:
Contract with a new supplier, Change and pricing structure, Downturn in the economy, Decrease in operating expense
Downturn in the economy
Which of the following is a decision a company might meet during the decline stage of the product life cycle:
How to increase awareness of the product, Whether to change the product, How to fend off the competition, What prediction schedule to follow
Whether to change the product
Which of the following is an example of using customer voice to build your brand:
Promoting the best-selling products that you already know customers love, Blocking all negative social media posts that customers write about your brand, Posting positive customer reviews prominently on your website, Letting customers spread the word about your brand to their friends and family
Letting customers spread the word about your brand to their friends and family
What day of the week is the last day of school?
Thursday
What are Mrs. Bowen's favorite colors?
Pink & Green
What is an effective way for a business to increase its share of the market for a specific product?
Offer free delivery on all purchases, Develop a liberal return policy, Price above the competition, Lower the price of the product
Lower the price of the product
Satellite Communications systems often impact the product/service management function by helping businesses to:
Track shipments, Evaluate information, Use software, Order replacements
Track shipments
To generate new product ideas, the KLH company often holds employee-brainstorming sessions, which are part of the:
Feasible study, Creative-thinking process, Screening analysis, Market testing strategy
Creative-thinking process
What is the next holiday we celebrate?
Memorial Day
What age will Bo be on May 25th?
12 years old
Shortly after a burglar broke into their house, Mr. and Mrs. Green purchased a home security system. In this situation Mr. and Mrs. Green's buying motive was based on ______ factors:
Esteem, Patronage, Emotional, Rational
Emotional
Henderson Soap Company introduced a liquid soap containing a new chemical that caused many of the customers who tried the soap to develop skin rashes and irritations. The government intervened and required the company to recall the product until further study could be made. This type of business and government activity is called:
Product liability, Product labeling, Consumer protection, Consumer product testing
Consumer protection
Target markets are important factors to consider when businesses are:
Analyzing personal reports, Establishing their accounting systems, Distributing budget information, Positioning their corporate brands
Positioning their corporate brands
The Cranston Street Armory is closing; it housed homeless people. Where is the new place that will house the homeless?
Motel 6 in Warwick
What city/town does Mrs. Bowen live in?
Providence
The home office sent a memo to a branch manager explaining the difference between the company's selling policies and its procedures. The difference would be that a:
Procedure is a statement, while a policy is a method, Procedure provides the reasons for a specific policy, Policy is a guideline, while a procedure is a method, Policy list steps to be taken under certain conditions
Policy is a guideline, while a procedure is a method
One of the ways in which marketing benefits people is by improving their:
Planned economy, Community relations, Standard of living, Family ties
Standard of living
Providing quality customer service on a consistent basis often helps salespeople to increase sales to:
Current customers, First time buyers, New prospects, Major corporations
New prospects
How many snow days (DL days) did we have this year?
One
What is Mrs. Bowen's middle name?
It begins with the letter J
Judith
Products that are sold to the individual(s) who will make personal use of them are being sold for:
Promotional purposes, Eventual resale, Industrial purposes, Ultimate consumption
Ultimate consumption
The primary difference between amplified word of mouth marketing and organic word-of-mouth marketing is that:
Amplified is personal, and organic is non-personal, Amplified is planned, and organic is spontaneous, Amplified is goods oriented, and organic is service oriented, Amplified is passive, and organic is interactive
Amplified is planned, and organic is spontaneous
Salespeople might attend special training classes in order to obtain product information from:
Professional publications, Consumer protection groups, Educational institutions, Manufacturers’ representatives
Manufacturers’ representatives
A customer wants to purchase a jacket that is fashionable and well made. The features that the customer desires are:
Service and durability, Material and style, Appearance and durability, Performance and service
Appearance and durability
Industry and professional associations develop ethical standards for marketing professionals because ethics are:
Usually apparent, Sometimes unclear, Frequently understood, Rarely followed
Sometimes unclear