I'm not letting this one get away
The customer says, "You're way out of my local area. I didn’t mean to send a lead to you."
I completely understand. Quite a few customers actually drive from far distances to come to our dealership, because they feel they can trust our prices and our value. This is a big purchase. It is important to know you got the best value for your money. What I would like to do is have a Specialist reach out to you to answer some of your questions about the vehicle because we value your time. If we're able to earn your business over your local dealership, when do you think you would be able to get to us to see it?
The customer said, "I don't know my schedule today. I'll be in later on sometime. I can't set an appointment."
All the more reason to make an appointment so that we can get you in and out and back to your busy schedule! We're flexible though! What I can do is put you in for a tentative time. I will send you a text message right now to connect with you and then if that time changes, just shoot me a text and I will adjust it!
The customer says, "I will have to think on that and circle back to you. I'm just getting my feelers out at this time."
No problem! Its smart to gather the information needed for such a big decision. However, you wouldn't want to do research online for 6 months only to realize when you sit in the car that you don't like the feel of it. What time today are you free to stop in to drive the vehicle, feel it, smell it and experience it in person so that you can make an informed decision when you are ready?
The customer says, "I can't come in until I get numbers."
I will be happy to get those numbers for you. If you are satisfied by those numbers, are you able to stop in this afternoon or does tonight work better for you?
The customer says, "Can you run the numbers for this car for me?
I will be happy to set an appointment for you to stop in to go over some numbers with the Specialist. What time today are you free to stop in? Does now or later on today work better for you?
We are already working a deal with Braman. Why should we come to you?
Oh, no problem. What makes us different here at Holman is that we have a fully transparent process. We provide you with the VEHICLE HISTORY REPORT, so there are no surprises. We give you the RECONDITIONING PAPERS, so that you can see everything we did to bring that vehicle up to our standards. We also give you a copy of the MARKET ANALYSIS, so you can see how our vehicle compares to all other vehicles in competing dealerships. Without that documentation, you wouldnt really have the full picture of the product you're buying. You wouldn't buy a house without an inspection report right? How about I put aside an appointment for you today and then you can give Braman a call and ask if they will provide you with these documents?
The customer said, "I’m just helping my friend look for a car."
Wonderful! What time today do you think you would both be available to stop in to see your friend's options? Does this morning or later in this evening work best?
The customer says, "I can't set an appointment because I don’t know my schedule right now."
Absolutely. All the more reason to set an appointment so that we can be efficient with your time and get you back to your busy schedule! What I can do is set a tentative appointment, then I will connect with you through text message and send you a confirmation. If you find that you need to adjust that appointment, just shoot me a text and I will adjust it. This way I can give the Specialist a heads up that you will be arriving. If you were to show up when you happened to have time, you may be waiting for an hour for someone to be available! But setting an appointment could save about 2 hours in the dealership. What time do you think would work best for you today?”
The customer inquired about a 2016 Chevy Traverse that was sold last night.
What is it about this vehicle that caught your eye? It appears as though we have a number of vehicles that meet the same requirements that you are looking for. What time today are you able to stop in to check out your options with the Specialist? Does now or later on today work best?
The customer inquired about test driving a 2024 BMW X3, which is not in stock and can only be ordered.
Unfortunately, due to the fast market, we don't currently have a new X3 to test drive. However, while you're here you can test drive a newer preowned X3, so that you can see how well this vehicle holds up after a couple years of use! The Specialist will also show you what we have coming in so that you can pick exactly what you want. What time today are you free to stop in to talk to a Specialist about the options we have coming in?