Positioning
Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’s:
Label
Package
Price tag
Photo
1. Label
A government agency might issue fines and temporarily shut down a business if it has:
Obtained information through data mining
Receive some negative publicity
Modified an existing product
Violated consumer safety regulations
4. Violated consumer safety regulations
Before introducing a new product, businesses must first decide if it will be:
Profitable
Guaranteed
Franchised
Intangible
1. Profitable
Which of the following is an important benefit of setting goals:
Makes other people happy
Simplifies your life
Increases your chances of success in life
Eliminates restrictive behavior guidelines
3. Increases your chances of success in life
What Irish holy day celebrates the Irish culture?
St. Patrick's Day
A hotel chain has offered a certain package deal for some time, and the package is now in the maturity stage of the product life cycle. This most likely means that:
Sales for the package is still high, but sales growth has slowed down.
Profits are improving as sales increase rapidly and costs go down.
Customers are just now finding out that the package exists.
The package’s sales are decreasing and its profits are eroding.
1. Sales for the package is still high, but sales growth has slowed down.
Procter & Gamble makes laundry detergent, bleach, and fabric softeners, as well as hundreds of other products. The laundry care products constitute a product:
Mix
Line
Item
Depth
2. Line
Olivia is a production-line worker who was experiencing problems with the production equipment. Following the appropriate chain of command, Sally should report the problem to:
Gavin, the operations manager
Kayden, the production -section manager
Daylan, the production-line supervisor
Noah, the Vice President of operations
3. Jim, the production-line supervisor
Why do people make decisions?
To avoid thinking about difficult problems
To take action toward an objective
To find out the information they need
To discover hidden influences
2. To take action toward an objective
What is the date of St. Patrick's Day?
March 17th
Walt Disney has sold the rights to Mickey Mouse and other Walt Disney characters to a company that makes stuffed animals. This is an example of brand:
Repositioning
Positioning
Extension
Licensing
4. Licensing
The first step in the new-product development process is:
Idea generation
Product screening
Concept testing
Commercialization
1. Idea generation
If Natividad wants to review her company's paid time off rules, she should review the company's:
Health and safety policy
Dress code
Leave policy
Code of conduct
3. Leave policy
After the conclusion of a project, it is important to communicate lessons learned with:
Your competitors
Relevant stakeholders
Friends and relatives
Focus groups
2. Relevant stakeholders
Who won the game last night between the Boston Celtics and Milwaukee Bucks?
Boston Celtics
Which of the following is an example of an express warranty:
A salesperson states that if a kitchen blender breaks, the company will replace it.
A company sells kitchen blenders in packages that state how the blenders should perform.
TV commercials advertise a kitchen blender with a “100% satisfaction guarantee.”
A salesperson describes a blender's superior construction and performance to a customer
1. A salesperson states that if a kitchen blender breaks, the company will replace it.
Predatory pricing is an unethical business practice because it can create economic conditions in which:
Consumers pay higher property taxes
Consumers have fewer choices
All businesses are forced to permanently lower their prices
The overall quality of goods and services significantly improves
2. Consumers have fewer choices
Evan is in charge of a committee that is trying to increase student attendance at his High School's football games. He and the committee members write down all the things they can think of that would decrease attendance. The committee is using:
Intuition
Mind mapping
SWOT analysis
Reverse brainstorming
4. Reverse brainstorming
Why is it important to make corrections to your project while it is in progress?
It guarantees the project will be completed ahead of schedule
It keeps you from having to start all over again
It alters the scope of your project
It helps you define your project plan
2. It keeps you from having to start all over again
Why do we change the clocks for "Daylight Saving Time"?
To maximize evening sunlight during warmer months.
Crops, Farming
A measure or guideline by which products are evaluated is a:
Schedule
Goal
Procedure
Standard
4. Standard
What is the purpose of sales-oriented pricing objectives?
To minimize the production costs for each product
To guarantee the survival of the business
To increase the total amount of sales income
To increase the return on investment
3. To increase the total amount of sales income
What is one way of characterizing careers in marketing?
Unvaried
Restricted
Lackluster
Unlimited
4. Unlimited
Which of the following statements regarding economic resources is true:
Human resources are found in nature and are used to produce goods
Oil, Coal, and natural gas are all examples of renewable resources
Economic resources as well as human desires are limitless
Human desires are limitless, while economic resources are limited
4. Human desires are limitless, while economic resources are limited
What is our last day of school?
Wednesday, June 17th