If you want to clean up an email list, what will SafeToSend help you do?
Corrects any obvious typos
Flags invalid, malformed emails
Flags spam trap and optouts
Flags “complainers”
100
What is behavioral marketing?
Creating relevant one-to-one communications to your target audience by utilizing their actions (behavior) to define their message and to reach them.
100
What is the quickest way to market?
Paid Advertising
100
According to a focus group of 19-year-old girls, who uses email?
Grandmas / Grandpas
200
Name two new apps that help deliver personalized offers and loyalty programs via your mobile device.
Passbook and Google Wallet
200
Will the NCOA (National Change Of Address) process tell you the correct address for someone if you have the wrong address for them?
No. It will only tell you the new address if there is a move submitted if the address you supplied matches the OLD address.
200
What is predictive analytics?
Creating relevant one-to-one communications to your target audience by utilizing their actions (behavior) to define their message and to reach them. This may include online behavior, purchase behavior, or a combination, through online, email, or direct mail tactics.
200
What are targeting options for facebook ads?
Location, gender, demographics, interests, behaviors, connections, custom audiences, mobile
200
Are we (people who work in advertising) normal?
No! (I’ll explain)
300
Name 3 strategies you can use to build an opt-in list for email communications.
1. Driving them to a landing page with registration
2. Offering an incentive
3. Ask them to subscribe to communications
300
Is it easy to fix an address list where the name and address elements are separated by smiley face emoticons?
Yes. Any list separated by the same character or set of characters is easy to organize in Word, Excel, Access, or other data systems.
300
What’s the difference between marketing automation and a CRM system?
A CRM is primarily a sales tool, focused on collecting data about existing customers and managing new customers and sales opportunities – essentially it’s a database.
Marketing automation (MA) is a marketing tool focused on lead generation and personalized, one-to-one communications powered by the data collected through prospect and visitor tracking. MA allows you to execute on the information stored in your CRM.
300
What makes it possible for you to attach media experiences to Tweets that link to your content
Twitter Cards
300
What are the main components needed to create a media plan?
Market analysis, Objectives/Goals, Media Strategy, Competitive Data, Major reach vehicles targeted to audience, reporting options for post-analysis
400
What is the number of days you have in order to activate an Opt-Out request?
10 business days
400
Can NASS (National Agricultural Statistic Service) maps be overlaid with county maps to target prospects?
Yes, but NASS (National Agricultural Statistic Service) statistics can be downloaded and it’s actually easier to load that data into our mapping software.
400
What does a lead score tell you?
The lead score itself is not the main goal. The higher the score, the closer the leads are to being “sales ready”. A lower score does not mean a bad lead; it just indicates where the lead is on the buyers journey.
400
What is an effective way to get into someone’s phone and become part of their user experience
"App Install"
400
What specific group at the agency should media rep inquiries and outside paid proposals be routed?
Final negotiations and overall rep relationships reside with the buying team, so inquiries and proposals should be directed to us. Any correspondence media reps have with non-buyers prior to negotiations can impact our ability to get the best deal for clients, especially if early enthusiasm is shown for an opportunity.
500
Have the changes made to GMAIL's inbox configuration impacted marketing emails?
Yes or No
YES
Visit the Marketing Wiki to view a short video
500
How can IMB (Intelligent Mail Barcode) help our clients with their CRM (Customer Relationship Management) System?
IMB data files can help with delivery tracking and bad address cleanup.
500
Name 3 behavior-based score buckets to consider.
Livestreamed events
Surveys
Tradeshow
Roadshow/ Seminar
Microsites
Web pages
Search activity
Online Courses
Certifications
Community
Podcasts
Videocasts
500
These work best when their keyword triggers are paired with the content on a webpage?
SEO and SEM
500
Who should be providing input for added value in conjunction with media buys?
Discussion with brand teams (AS, PR, TAG) and clients should occur prior to added value negotiations to help buyers identify what inventory is considered of highest value and priority.