Terms
A head scarf worn in public by some Muslim women
The particular group of customers a business seeks to attract
Target Market
Observers, or fans, of a sporting event
Spectators
A distinctive symbol, design, or group of letters
Logo
The way something is viewed
Image
Not able to be touched or held
Intangible
Fleeting; going away quickly
Perishable
Athletes who are paid to play a sport, which is often their occupation
Professionals
Participants that do not get paid to play sports
Amateurs
Objects collected by someone who has an interest in the sport, activity, etc.
Collectibles
An individual’s qualities or traits and behavior
Personality
Players of sports who have rules and are controlled by groups or sanctioning bodies
Organized Participants
Souvenirs, mementos, things collected to remember something or sports item with worth
Memorabilia
Players of sports that are not controlled by organizations or groups; do not follow rules
Unorganized Participant
examples:radio, television, newspapers, magazines, Internet, etc.)
Media
A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
Industrial Market
One of the groups into which the total market is divided
Market Segment
Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
Mass Marketing
A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
The way in which people lead their daily lives; determined by their income, interests, and activities
Lifestyle
The division of a market on the basis of customers’ responses to a product
Behavioral Segmentation
The division of a market on the basis of its physical and social characteristics
Demographic Segmentation
An economic and sociological measure of a person’s income, education, and occupation
Socioeconomic Status
The division of a market on the basis of customers’ lifestyles and personalities
Psychographic Segmentation
Organizations that enforce rules for organized participants.
Sanctioning Bodies