ARTS & CRAFTS
Major Marine Tours has 5 stars and Harbor 360 Hotel has 4.5 stars on this prominent consumer review platform.
What is TripAdvisor?
A 2019 goal for ATB staff was to secure active roles in the tourism industry. Of the following, we did NOT get involved in this organization:
A: ATIA Committees & Anchorage Chapter
B: Better Business Bureau
C: Visit Anchorage Board
D: National Tour Association
What is B: Better Business Bureau?
This cruise saw the most growth from 2018 to 2019, with an increase of about $650K.
What is the 10AM 7.5 Hour Cruise?
After almost two years of planning, trouble-shooting, and programming, we will launch this system mid-November, replacing our existing system of 25 years.
What is RocketRez?
Major Marine Tours has reached over 500k post views, with an average engagement rate of 17%, on this leading social media platform in 2019.
What is Instagram?
This hotel and cruise partner increased business with us by 90% in 2019 to become one of our top clients. They had significant increases in both cruise and hotel sales.
What is Premier Alaska Tours?
During this month we brought in the most revenue for MMT.
What is July?
We are all lucky to work for a company that is continually growing and improving. In 2020, the addition of this to our company will help with our goal of more butts on boats, increase both our hotel and cruise sales, and makes the sales department very happy.
What is the Gateway Hotel?
Of the following marketing initiatives, this did NOT happen in 2019.
A: Website refresh for MMT & H360
B: New brochure design with Spawn advertising agency
C: New TV commercials
D: New radio ads
What is C: New TV commercials
In 2019, we went after and secured new business which accounted for approximately $113,000. Of the following, this was NOT new business for MMT in 2019:
A: Trek Travel
B: Get Your Guide
C: Expedia
D: Norwegian Cruise Line
What is C: Expedia?
We saw a 45% increase when packaging this item with a cruise, resulting in about $320K in additional package revenue for MMT.
What is the Harbor 360 Hotel?
This gets announced every year at the post season meeting for the upcoming season. For the 2020 season it is as follows: we will maintain our occupancy at the Harbor 360, have a 60% occupancy at the Gateway Hotel for its inaugural year, and end with a 10% increase for MMT.
What is the sales goal?
This surprising age demographic had the most visits to our website in 2019 and had the largest growth of any age group from 2018 to 2019.
A: 25-34
B: 35-44
C: 45-54
D: 55-64
What is A: 25-34?
This consistent annual number represents the percentage split of independent bookings versus agencies (charters, groups, and net clients) for MMT.
Format: #/#
What is 60/40?
Without Whittier, MMT revenue was up this % in 2019.
What is 18%?
Due to MMT becoming the industry leader and gaining a good portion of the market share, we have raised our cruise prices and meal cost on all cruises except this cruise for 2020.
What is the Gray Whale Cruise?