Player Endorsements
The highest earning athlete in 2014 despite 0% of his earnings coming from endorsements
Who is Floyd Mayweather
The level of which consumers will believe what a celebrity says
What is trust
The most simple way to receive an endorsement payment, often in exchange to represent the brand for a set period of time
What is an annual financial payment
The main leveragble asset a professional athlete has
What is Performance success
The highest earning Basketball player in 2014, with 53 of his 72.3 million dollar earnings coming from endorsements
Who is LeBron James
The like or dislike-ability of the celebrity
What is appeal
Type of endorsement payment in which athletes are paid specific amounts to go to a specific event
What is appearance money
External factor based on appearance that lesser performing athletes such as David Beckham and Anna Kournikova have used to further market themselves to sponsors
What is physical attractiveness
This soccer player earns 35% of his $80 million earning from endorsements
Who is Cristiano Ronaldo
The degree to which people feel the celebrity has a life to which they would seek for themselves
What is aspiration
Not a cash payment but this deliverable is often used for young athletes before a formal contract is signed, often to build trust
What is an apparel and equipment endorsement
Lance Armstrong used this off the field attribute to his advantage with his Livestrong brand, charity work, and cancer survival but also to his disadvantage when the doping scandal came to light
What is an Athlete's character
This Football Quarterback had only .04% of his 2014 $43.8 million earnings coming from endorsements
Who is Matt Ryan
The degree for which people actually take notice when the celebrity appears on TV or other media
What is breakthrough
An example of and "on the road" endorsement deliverable from a sponsor
What is setting up a rest house near the sporting arena for sponsored athletes (or other example will work)
An on field attribute that indicates the manner at which the athlete achieves their success/how they play the game. This is a big indicator of marketability
What is an Athlete's playing style
This tennis player earns 92.5% of his $56.2 million dollar earnings from endorsements
Who is Roger Federer
The ability for the celebrity to be viewed as someone who will bring new, modern, and unique aspects to the sport
What is a trendsetter
The type of endorsement payment that LeBron James receives from Nike, variable
What is a Revenue share model
Immediately after his fight with Alexander Volkov, Derrick Lewis became immensely more marketable after this off-field attribute was shown on TV
What is an Athlete's Personality