This inventory offers the greatest exposure to a corporate sponsor.
What is naming rights?
100
The three stages of event management.
What is pre-event, during the event, post event?
100
This school received the largest sport sponsorship deal.
What is UCLA?
100
Before hosting a championship, the school must receive approval from ____________________.
What is the league regarding field specifications?
100
This two large sport marketing companies are in the process of merging.
What is IMG and Learfield?
200
If Nike hires students to pass out its new product to patrons in the parking lot outside of an Adidas arena without permission, it is engaged in
What is ambush marketing?
200
A continuous process in facility and event management that addresses safety, security, student behavior, crowd control, ADA.
What is risk assessment?
200
This seeks to influence buyer behavior and comes in the form of reduced prices, giveaways, contests, free samples, and other add-ons. For example, a player bobblehead.
What is a sales promotion?
200
Identifying specific potential risks (health emergency, building ice,buffer zones, student), Establishing policy and procedure, Executing the policy and
procedures and evaluating continuously are all part of this.
What is risk management plan?
200
This company just teamed up with Jordan to create the "Be Like Mike" collection of Jordans.
What is Gatorade?
300
When the Home Depot postgame show includes the naming of the Lowe's player of the game and the Sears preview of next week's game. This is an example of:
What is clutter?
300
A common tool used by events to reduce the potential for a lawsuit is
What is waiver and release of liability?
300
CRM stands for:
What is customer relationship management?
300
Identify the (3) major areas of concern for athletic administrations in safety and risk management.
What is participant safety, terrorism threats, and student behavior, alcohol at sporting events, tailgating concerns?
300
This EPL club will host a fan event in Brooklyn this weekend around its match against Newcastle
What is Manchester United?
400
An event management/marketing outsourcing company used in college sports.
What is IMG?
400
This is the first major function an event manager should complete while planning a tournament.
What is finance/budgeting?
400
This strategy allows fan demand, or the lack thereof, to set the ticket prices for each sporting event. For example, a rivalry game might cost more than a non-conference game.
What is dynamic pricing?
400
As mentioned in the facility management presentation, MLB has had an ongoing debate regarding this safety issue.
What is extending the netting?
400
Firms are searching prospective coaches and athletes ___________________________ before hiring/signing them. This is a new tactic that is being used.
What is social media accounts?
500
Name one example of how you would assess your sponsorship data.
What is a. the number of coupons turned in
b. the quantity of names in a database
c. the length of time for which rotating signage appears at a venue
d. the number of times that a public address announcement is read
500
The nuts and bolts of an event.
What is tournament operations?
500
Give an example of an in-game promotion
What is tossing tshirts to fans, celebrity music act, half time show, jumbotron,
500
Post-9/11 a major concern for large-scale sporting events is terrorism. Identify one additional security measure that venues have incorporated.
What is bag checks, ban on carry-in backpacks, no-fly zones, mobile emergency rooms, increased security patrols.
500
This university has won Approval For $26M Indoor Football Practice Facility.