Sensory Memory
Short-Term Memory (STM)
Long-Term Memory (LTM)
Encoding & Storage
Retrieval
100

This memory stores sensory information very briefly.

What is sensory memory?

100

STM holds this many items at once.

What is 7 ± 2?

100

Memory storing facts and knowledge is called.

What is semantic memory?

100

Turning information into a memory trace is called.

What is encoding?

100

Accessing stored memory is called.

What is retrieval?

200

Memory for what we see is called

What is iconic memory?

200

TM lasts this long without rehearsal.

What is 20–30 seconds?

200

Memory for personal events is.

What is episodic memory?

200

Organizing information into meaningful groups is called.

What is chunking?

200

Hints or cues that help you remember information are called.

What are retrieval cues?

300

Memory for sounds is called.

What is echoic memory?

300

Repeating information to keep it in STM is called.

What is maintenance rehearsal?

300

Memory for skills is.

What is procedural memory?

300

The process of keeping information in memory is called.

What is storage?

400

Sensory memory lasts about this long.

What is less than 1 second?

400

LTM can store information for this long

What is indefinitely?

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