Creativity
Visual Merchandising and Core Design Strategies
Fixtures, Wall Setups for Fashion
Fashion Apparel & Accessory Coordination
Signing and Lighting
100
Depends on the ability to impart creativity into every part of the job
What does success in the field of visual merchandising depends on ?
100
An identified segment of the population that research shows to be a good fit for a retailer’s products or services
What is a target market?
100
Regular shoppers know where to go to find products that they routinely purchase.
What is the advantage to maintaining a permanent selling floor layout?
100
A. fabrication B. trend C. color D. end-use
List four ways you can coordinate merchandise.
100
Operational signs
What are signs that describe return policies, and relate to the day-to-day business of a store are called
200
Not afraid to go beyond what comes naturally to you in order to find new solutions to merchandising problems.
To a retailer, what is "thinking out of the box"?
200
Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures, and well-displayed merchandise
What is are atmospheric elements?
200
Incoming or testing, pre-peak, peak, post-peak, out-going
What is the correct order of the elements of the fashion cycle progression?
200
By end-use, by fabrication, by style, by color
In a step-by-step approach to merchandising fixtures and walls for fashion apparel and accessories, what is the correct order for coordination criteria?
200
Make sure that a sign is necessary
What is first guideline for effective signing presentation ?
300
Look. Compare. Innovate
What are three action steps to help you “jump start” your creativity?
300
Retail brand image is a combination of tangible and intangible factors that describe what shoppers think about their relationship with a store. or The store’s identity and the value that customers associate with shopping there and buying its products.
What is retail brand image?
300
To hold large quantities of merchandise.
What is the function of capacity fixtures ?
300
Select the outfit, dress the hanger, steam the outfit
What are three basic steps to dressing a coordinated hanger?
300
Atmospherics and brand identity
When you compare the lighting styles used in a Victoria’s Secret and a Wal-Mart, you have an example of the way that lighting affects a store’s
400
Substitute Combine Adapt Modify Put to other uses Eliminate Reverse or rearrange
What does the SCAMPER model stand for?
400
How important, large, or heavy an object appears to be versus how much it really weighs or how large it is
What is optical weight?
400
Two-way fixtures feature newest and most exciting items in a department
Two-ways fixture or t-stands are frequently used to feature
400
Realistic mannequin
What is a mannequin that accurately portrays human anatomy and facial features and may be modeled to portray any age, size, ethnicity, or attitude?
400
Color rendition
The term for the degree to which a lighting source allows colors to be viewed under conditions closest to those offered by natural daylight is_______
500
An individual’s attitudes and habits
Psychographics refer to?
500
Functional grouping
When merchandise is displayed together because it has the same end-use, it is said to be a______
500
Priority walls
When you stand at the store entrance, looking into the store, the walls you can see in your immediate range of vision are known as_____
500
For shopper safety in the event of bumping or brushing up against a mannequin while shopping
What is the primary reason for removing mannequins from their bases and bolting them directly to the floor, riser, or platform for in-store display?
500
checked daily according to a checklist that includes selling floors, walls, windows, entrances, and task areas.
To keep the store’s image bright and displays looking sharp, all aspects of lighting should be______
M
e
n
u