Introduction to Fashion Styling & Photo Styling
The three main types of fashion styling
What is print, entertainment industry, and image management?
The differences between wardrobe stylists and costume designers.
Wardrobe stylists source costumes and complete some alterations if necessary for fitting to the talent, whereas costume designers work closely with directors to design and create costumes from scratch.
Why do stylists branch out into other areas of styling?
Stylists branch out so they might work more consistently
As a freelance stylist, what details must be agreed upon before a booking can be confirmed?
Written documentation ensures that the stylist will be paid for a job and can also confirm dates, times, and budgets.
What is design terminology, and why is it important for stylists to understand its principles?
Design terminology describes how clothing construction terms come together to affect design and includes elements and principles of design.
Stylists need to understand and use elements and principles when speaking about fashion desigs and when critiquing editorial layouts.
Personality traits for a good fashion stylist.
What is being self-motivated, being self-reliant, having good communication skills, having good personal style, being a team player, having good people skills, and being adaptable
How do stylists help designers prepare for fashion shows?
Stylists can pitch in as dressers; help create pull together clothing and accessories to complete each runway look; bring fresh vision to a collection
Why is jewelry styling so challenging?
Pieces are small and reflective, and the set and the pieces must be kept clean.
What are some advantages for stylists to be represented by agencies?
Agencies handle stylists’ bookings, schedules, and invoicing so that the stylist can focus on clothing and styling instead of administrative issues.
What makes a garment iconic?
A garment is iconic when it has been modified over time, but its basic concept remains the same. Through every interpretation, the garment remains modern and timeless, and it is considered a wardrobe building block
What places should a fashion stylist look to stay up-to-date on current trends and themes?
What is Runway collections, retail advertising campaigns, street fashions, print media, social media?
Why is it important for image management stylist to build personal relationships with sales people and retail managers?
What is help the stylist to know what new merchandise is coming and when, along with what is currently in stock.
How does the work of an online retailer's stylist directly impact its sales?
Online shoppers make buying decisions based on styling that helps them determine the fit, drape and proportion of garments
What are things a stylist can do during his or her downtime?
Downtime should be used productively toward future billable hours.
Good uses for downtime are networking, conducting industry research, and forging local retail contacts
Why a stylist should always be testing?
What is to build a portfolio; to keep a portfolio current; to gain experience in creative control; to gain experience in preparing for photo shoots; to experiment with different themes; to experiment with different ideas
What information is important for a fashion stylist to know before a shoot?
What is
The date, time and location of the shoot.
The talent's coloring, measurements and sizes.
The client's social media policy and relevant tags
What are the three main body types?
What is Apple, pear and hourglass
What is a flatlay?
What is helpful to know when styling a flatlay?
Flatlay is a type of product shot that is popular on social media sites like Instagram
When styling a flatlay follow a specific color palette and vary texture and height
Why is business insurance important for a freelance stylist?
What is to protect merchandise and business equipment and assets in the event of damage, loss or theft, whether the items are in the stylist’s office or off-site with the stylist.
How do stylists use storyboards in preparation for a test shoot?
Storyboards are a visual communication tool that stylists use to convey their ideas.
Inspirational photos are mounted on storyboards, so that shoot participants can see ideas for fashion, lighting, hair, makeup, poses, props, and anything else pertinent to the shoot.
Tasks that can be completed before the day of the shoot.
What is
Constructing mood boards
Sourcing and pulling merchandise
Model fitting and alterations, prep their kit, mask shoes, inspect merchandise and steam garments
What are the two basic color families?
What is cool and warm
How can a stylist build a strong professional brand?
By ensuring that all of his or her marketing materials are unified in color, phrasing, hashtags and content across all platforms.
What information should a stylist include when writing an editorial credit for a gold and diamond necklace?
Credits for this item should include: designer, price, type of gold, karat weight of the gold, carat weight of the diamond, cut of the diamond
What are alternative resources for sourcing merchandise for a test shoot?
What is the stylist’s own closet; the stylist’s own studio; discount shops; consignment shops; thrift shops; boutiques; designers; clothing rental services; models; friends