Art of the Deal
Valuation
Strategic Rationale
History
Fun Facts
100

This is the massive total price tag AT&T agreed to pay for Time Warner's equity. 



What is $85.4 billion?

100

This finance term measures how much a stock moves compared to the rest of the market.

What is Beta?

100

AT&T’s CEO argued that combining these companies would drive "more and better choices" for these people.

Who are Consumers?

100

Before it was a media giant, Time Inc. was founded by two Yale schoolmates to publish this first weekly news magazine.



What is Time Magazine?

100

This network, famous for Game of Thrones and The Sopranos, was part of the deal.

What is HBO?

200

This is the name for the type of merger where a distributor buys a content creator .

What is a Vertical Merger?

200

This is the "forever" growth rate used to calculate Time Warner's value at the end of the DCF model.

What is the Terminal Growth Rate?

200

This term describes the strategy of selling content, high-speed internet, and wireless services together to improve customer retention.

What is Bundling?

200

There were this many original "Warner Brothers" who started the famous movie studio in 1923.

What is Four?

200

Before its current Dallas headquarters, the company's origins date back to 1880 with the invention of the telephone by this man.



Who is Alexander Graham Bell?

300

To pay for the deal, AT&T planned to take out $40 billion in loans from these two famous big banks.

Who are JPMorgan and Bank of America? 

300

The offer price of $107.50 represented this percentage "premium" over Time Warner's pre-announcement price of $79.50. 

What is 35%?

300

This consumer trend of cancelling cable TV subscriptions was a major reason AT&T needed new content.

What is Cord-Cutting?

300

AT&T is an abbreviation that originally stood for this three-word name.




What is American Telephone and Telegraph?

300

Time Warner’s "Turner" segment includes this first-ever 24-hour news network.

What is CNN?

400

If the government blocked the deal, AT&T had to pay Time Warner this $500 million "parting gift."

What is a Breakup Fee?

400

The deal value was approximately this many "times" Time Warner's EBITDA, a record for the media industry at the time.

What is 13x?

400

These are 2 of the key drivers in this case.

What is content synergy, competitive leverage, direct-to-consumer pivot, and ad-targeting data? (2 of these)

400

The Warner brothers formally started their studio in this year.

What is 1923?

400

In 2014, Time Warner rejected an $80 billion offer to be bought by this rival media giant.

Who is 21st Century Fox?

500

If AT&T's stock price fell below $37.411, Time Warner shareholders would receive this many AT&T shares for every one share they owned.


What is 1.437?

500

This was the Risk-Free Rate used for the WACC calculation, based on the Long-Term Government Bond Yield.

What is 2.31%?

500

Critics mocked the deal by citing a "failed" $160 billion merger between Time Warner and this internet company in 2000.

Who is AOL?

500

Time Warner merged with this company in 1996, then the largest cable television provider, to lead in distribution.

What is Turner Broadcasting System Inc.?

500

Warner Bros. studio was originally founded in 1918 on this famous Hollywood boulevard.

What is Sunset Boulevard?

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