RFA 101
Atteline Antics
PR in Pop Culture
Next-Level Teasers
100

What does RFA stand for?

100

Who’s the most likely to say “Let’s sync up?"

Radhika: Example of her syncing up

100

This Netflix show made hashtags, influencer launches, and questionable client pitches look glamorous - even if real PR pros cringe at the lack of strategy.

Emily in Paris

100

What has to be broken before you can use it?

An Egg

200

Where was Atteline's first Office?

In Sophie's House/Extra room

200

What’s one tradition unique to the Atteline office culture that defines its energy?

Afternoon Snacks

200

Before PR had influencers, it had ad men - and this 1960s series showed how storytelling, emotion, and a good pitch could sell anything from lipstick to the American Dream

Mad Men

200

The more you take, the more you leave behind. What are they?

Footsteps

300

What is the famous quote on the RFA website?

"Culture eats strategy for breakfast"

300

What is the name of our office, Ghost? IYKYK

Bob

300

This film’s icy fashion editor, was inspired by a real-life Vogue icon known for her sunglasses, bob haircut, and formidable presence, What is the film?

The Devil Wears Prada

300

I have keys but no locks, space but no rooms - you can enter but can’t go outside. What am I?

A Keyboard

400

List one of the two sectors that were recently launched 

Publicly and Culture/Education

 

400

What does Dissemination mean?

Sending out a press release

400

In 2025, this newly launched activewear brand featured over 50 female athletes, inclusive sizing, and a direct challenge to traditional fitness marketing. What was the brand and campaign name?

NikeSKIMS “Bodies at Work” campaign

400

I speak without a mouth and hear without ears. What am I?

An Echo

500

Ruder Finn’s global headquarters are in which city, and what year was the agency founded?

New York City, 1948

500

Name all 3 recurring points that everyone has in their KPIs

- Always have updated timesheets
- Meet all blog deadlines, without fail
- All employee review forms filled, without fail

500

In one of 2025’s strangest viral PR stunts, shocking the internet by ‘killing off’ the face of the brand, only to resurface days later as part of a new campaign.

Duolingo’s ‘Duo’s Death’ campaign

500

I’m not alive, but I grow; I don’t have lungs, but I need air; I don’t have a mouth, but water kills me. What am I?

Fire

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