Definitions
An overall evaluation of an object that is based on cognitive, affective, and behavioral information.
What is an attitude
A likert scale is a a measure of
Explicit attitudes
Thoughts or attributes associated with an attitude object.
Attitudinal beliefs
Is a major part of everyday life.
Emotions
Attitudes based on ______ are stronger predictors of subsequent behavior.
Direct experience
An attitude that requires conscious attention.
Explicit attitude
An implicit measure assessing attitudes by examining effects of pairing attitude object targets with positive or negative targets in a task that categorizes the identity or valence (e.g., good or bad) of the targets.
Implicit Association Test (IAT)
Thoughts about thoughts.
Meta-cognitions
The more we are exposed to an attitude object, the more we tend to like it
Mere exposure effect
The biased scanning hypothesis indicates that one searches their memory for prior knowledge that supports their role, which is known as
Role playing
An attitude that does not require conscious attention.
Implicit attitude
The primary characteristic of an attitude is ________ while the secondary characteristic of an attitude is ________.
Valence; strength
A dual-process model that distinguishes between central and peripheral routes to attitude change.
Elaboration Likelihood Model
After repeated exposure, individuals get used to a new stimulus and see it as less threatening.
Habituation
The idea that suffering hardship can influence attitudes.
Effort justification
A state of imbalance among beliefs, including a belief that supports a person's attitude.
Cognitive dissonance
The bi-dimensional structure of attitudes takes into account
Ambivalence
A dual-process model that distinguishes between heuristic and systematic routes to attitude change.
Heuristic-Systematic Model
The idea that positive mood gives people the energy to be open-minded about information that contradicts their views.
Mood-as-resource perspective
A discrepancy between a verbal behavior that promotes are attitude and a second behavior that contradicts our verbal statement.
Hypocrisy
Memory-based propensities to respond automatically to specific cues, which are acquired by the repetition of cue-specific behaviors in stable contexts and are capable of being enacted without conscious monitoring, while being difficult to control.
Habit
This type of measure is sensitive to impression management.
Explicit measurements
Determinants of the depth of message processing, which are important in dual process models because thinking about a message is an effortful and time-consuming process.
Motivation and ability
The repeated presentation of an attitude object paired with an affective sensation.
Exposure (evaluative) conditioning
Activity that helps to promote a subjective feeling of self-integrity, often by describing personal values
Self-affirmation