Definition, function, and Type of Attitudes
This term refers to a psychological tendency to evaluate something with favor or disfavor.
What is an attitude?
Type of attitude people are aware of
What are explicit attitudes
Theory of planned behavioro proposes this as the most direct predictor of behavior.
What are intentions?
In social cognition, we describe attitudes heavily influenced by our memories, as being _____
What is accessible?
This type of dissonance occurs when people justify choices by favoring what they selected.
What is choice justification?
This component of attitudes refers to feelings or emotions.
What is affect?
This test measures implicit attitudes using reaction time.
What is the Implicit Association Test (IAT)?
An individual's belief regarding how easy or difficult it is to perform a specific behavior
What is perceived behavioral control
When we perceive a limitation on our freedom
What is reactance?
Dissonance occurs when small rewards lead to greater attitude change.
What is insufficient justification
This component refers to beliefs or thoughts about an object.
What is cognition?
These are commonly used to record explicit attitudes.
What are self-report measures?
individual's perception of social pressure from important others (family, friends, peers) to either perform or not perform a specific behavior
What is subjective norms?
These types of behaviors are best predicted by attitude accessibility rather than intentions.
What are spontaneous behaviors?
This type of dissonance occurs when people value outcomes more after putting in effort.
What is effort justification?
Classic 1959 study demonstrated this type of dissonance when $1 participants liked a boring task more than $20 participants.
What is insufficient justification?