Formal/Informal
Audience
Analysis
Audience
Analysis
A formal analysis is based on...
Surveys and questionnaires
An example of a objective is...
A videotape recorder
Ways to gain background information about the audience.
Identifying audience characteristics, Assessing their objectives and needs, Planning for subgroups within the audience.
The 3 single-level categories of the audience.
Novice, Intermediate, and Expert.
What type of document would you read at a funeral?
A pamphlet about the deceased.
Before conducting an audience analysis you should...
Gain background information about the audience
Use objectives and needs to...
Shape how you approach the document
Using words like "hungry" instead of "famished" is an example of...
Simple Language
Definition of expert.
Someone who is typically very knowledgeable.
You should consider...
the physical and psychological conditions under which the audience reads the document
A Informal analysis is based on...
Having discussions with the audience
The writer must anticipate...
Some questions that the audience may or may not ask.
high school or grade school-educated audiences should be able to read more difficult texts than college-educated. True or False?
False
Definition of Intermediate.
Someone who has some knowledge or experience.
What type of document might be read on the job with interruptions?
A spreadsheet software
Some organizations use formal analysis as a part of...
Marketing Planning
Definition of Objectives.
What the audience wants to do after reading the document
Asking information about the audiences educational background helps...
Assess the reading ability and willingness to read of the audience
Definition of Novice.
Someone who has minimal knowledge or experience and may even fear the product or subject
A heavy-equipment maintenance manual might be read during...
the repair of the equipment in the field
What are the 3 things you should do during a formal analysis
Conduct surveys, Use Structured interviews, Gather questionnaires.
Definition of Needs.
Questions the audience will have that the document should answer
What offers the best approach for all audiences?
Simple Language, Direct style, typical sentences
To determine the audiences knowledge and experience on a subject, you must...
Obtain the professional and educational background of the audience
What might be read in a relaxed atmosphere?
A scientific article