Audience Basics
This term refers to the group a text is directly intended for.
What is the primary audience?
Nike’s “Just Do It” appeals mainly to people who value motivation and self-belief. This is an example of ___.
Who is the audience?
Political speeches often appeal to this group’s values and beliefs.
Who are voters?
Academic research mainly appeals to this value.
What is credibility?
Audience, purpose, and context together form this.
What is the rhetorical situation?
This audience is not directly addressed but still receives the message.
What is the secondary audience?
Ads use emotions like excitement or desire to persuade this group.
Who is the target audience?
Politicians frame issues differently to persuade this type of audience.
What is a divided audience?
Researchers adjust language based on this factor of their audience.
What is knowledge level?
A writer changes ____ to match a formal audience.
What is tone?
Rhetors consider this to adjust tone, language, and evidence.
What is audience awareness?
Changing an ad’s message for teens vs. professionals is called this.
What is audience adaptation?
A speech written for them focuses more on data and policy details.
Who is a legislative audience?
A public research report simplifies data for this audience.
Who is the general public?
A speech delivered live but later shared online reaches this type of audience.
Who is a secondary audience?
A group that overhears or observes discourse, especially in drama or media.
What is an unintended audience?
An ad that uses slang and humor is likely targeting this audience.
Who are young consumers?
Political rhetoric often appeals to emotions like fear, hope, or pride to influence this.
What is public opinion?
Research avoids emotional persuasion to maintain this.
What is objectivity?
Considering how readers will react to a text is part of this rhetorical practice.
What is rhetorical analysis?
This is the collective beliefs and opinions of the public.
What is doxa?
This persuasive strategy connects a product to an audience’s identity or lifestyle.
What is identification?
Tailoring messages to different groups to gain support is called this.
What is strategic framing?
Shared assumptions within a discipline shape how research is written.
What are disciplinary conventions?
Plato criticized rhetoric for appealing to audience opinion instead of this.
What is truth?