Advertainment
Nike’s ‘Just Do It’ commercial campaign turned the world upside down in 1988. Nike capitalized on the fitness movement’s growing fame in the late 1980s by neatly encapsulating the phenomena in a singular, memorable term. While our customers don't sell shoes, name ways they can target outside of firmo data.
What is demographic? Beyond demo data let's talk about other attribute options in the Bombora data set available as segments.
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What is the VI/RTVI tag?
What is the largest argument as to why clicks are bad?
They are accidental. If the majority of ads are being viewing on a mobile device, companies can argue that they are "fat thumb" or accidental clicks.
Data sourced from a customer's own site/entities is an example of this.
What is 1P data?
Impoverished data? Fear not. This tactic helps.
What is enrichment?
Used as a diminutive form of the name Pamela, this acronym summarizes what the applying Bombora across the AS funnel allows marketers to do.
What is Plan Activate Measure?
In order to best Plan, Activate, and Measure a customer needs access to Market Insights and Audience Insights.
This offering provides visualizations of first-party data alongside Bombora Intent data over time to deliver actionable intelligence for sales and marketing.
What is Audience Insights?
Clickbait promotes misinformation, lost time, disappointment, a reduction in critical thinking, and the continuation of the clickbait culture. Name the thing that would allow a customer to understand what their ICP cares about.
What is Company Surge?
*Could also be some other things. Let's discuss.
Seasonality helps a business better understand how companies engage with their products over time and when. What tool showcases this?
What is intent trends. Best shown over 360 day view.
Delaying satisfaction is not necessary with this tag.
What is RTVI?
This powerful tool in Bombora's Insights Suite allows customer's to benchmark their audience.
What is the Intent Index Dashboard?
Key advantages of using index numbers:
Enrich the known and identify the unknown through these visualizations.
What is Audience Intent?
A common KPI across the Marketing world is a click. Which we know isn't a good unit of measurement. This solution adds a new way for Marketers to validate effectiveness of campaigns.
What is the AV tag?
Funnels
How can the bombora funnel in TAM be used in AS?
You can use this to storytell what types of advertising businesses should use when looking at early, active, in-depth
You can also use Surge to target companies as the score increases...
Brand new data is grand but this type of data is pure gold for modeling.
What is historical data?
All I need is TV, said no Marketer ever. With this tactic, a customer-centric approach in which all channels are integrated so the customer has a unified and consistent experience is leveraged.
What is omni-channel?
Although RTVI surfaces and de-anonymizes website traffic, the the real downstream benefit is that it enables marketers to do this.
What is retargeting.
Retargeting, also known as remarketing, is a digital marketing technique that allows businesses to show ads to people who have previously visited their website.
A custom segment (TTD) can have any combination of which IDs?
What are Cookies, MAIDs, and UID2s?
When a customer talks of tagless measurement... how can we storytell that within insights?
What is specific campaign dates in Intent trends. Percentage of change in consumption of topics.
Or if using VI, what is Audience Intent
In order for this to function, the end platform must have a specific framework and allow for bespoke fields.
What is RTVI?
When considering advertising why is it crucial we understand the brands goals? More specifically, how is CS uniquely positioned to help with advertising campaigns... how can our data help?
Our data can show not only how many companies are in market, we can show what personas companies need to consider when planning a campaign. Is targeting correct? Help with planning messaging as they move through the funnel. Activation of those companies in multiple channels, and then measurement. Connecting with analytical teams. Getting our data through all departments of a company.
These two solutions combined provides a holistic picture of the entire buyer's journey.
What is Company Surge + RTVI?
"This will shock you" is a great example of click bait header. Name the tool customers could use to understand how to encourage traffic to their website.
What is???
It's a lot. Let's talk about this one. Could be surge. Could be P&M. Could be what else?
This Market Insights differs from the flagship solution in that it offers customers access to what data set?
What is historical data?
Supporting a sales use-case with this tag should be your talk track when lead gen comes up.
What is VI/RTVI?
Understand when active deals are on website.
Identify job function/seniority of web visitors.
Augment scores based on traffic.
Understand visitors interests to tailor messaging.