Our company
What nationality is our CEO?
Danish
When was UK aqcuired?
January 2025 (December counts too)
What is the main purpose of adding alt text to an image?
To describe the image for visually impaired users using screen readers and to help search engines understand the images content.
What does E-E-A-T stand for?
Experience, Expertise, Authoritativeness, and Trustworthiness
How do Finnish people identify themselves at Pay N Play casinos?
With their bank credentials
What was our previous Product Owners last name?
Keskin
Which year was KSN launched?
2015
In backlinks: what does DR stand for?
Domain Rating
What is the biggest casino keyword in Finland right now?
Parhaat pikakasinot (45K SV)
Which brand bought the most top positions on our sites in September?
Huippukasino
What does our companys name mean/where does the name come from?
Its the fastest and most resilient penguin species in nature.
What animal is KSN mascot (in english)?
Stoat
What is parasite SEO?
The practice of publishing your content on authoritative third-party websites to rank for keywords by piggybacking on the host's credibility.
Which 4 places should you place your main keyword? (at least)
Meta-title, H1, intro-text, H2
NetEnt, Pragmatic Play, Evolution Gaming
What is our companys most important website?
AG
Which position is UK HP ranking today? (kw: uudet kasinot)
2
What does GEO (in 2025) stand for and what does it mean?
Generative Engine Optimization - Optimizing content to be featured on AI searches
What does "content gap" mean?
It's the process of finding valuable keywords and topics your competitors are ranking for, but you aren't.
Casinos with Finnish license
Where do we have offices?
Malta, CPH, Belgrade, Valencia, Norwich
How many FTDs did KSN make in August?
364
What does LLM/LLMM stand for and what does it mean?
Large Language Model Manipulation - Getting AI citations
How long should a blog post be?
There's no magic number, but content should be comprehensive enough to fully answer the user's query. Aim for quality and depth over a specific word count.
Which Finnish casino offers Trumo payments?
Klikki Kasino, Slottimonsteri (either one is accepted)