The two largest manufacturers with the top market share are______&_______.
What are Toyota & Honda?
100
The primary age demo of Toyota owners is ______.
What is A25-54?
100
This Cross Sell market analysis is compiled how often.
What is monthly?
100
Define the three Tiers.
What are Tier 1: National; Tier 2: Dealer Association; Tier 3: Local Dealer?
100
One out of every ___ jobs are linked to the automotive sector.
What is Ten?
200
GM, Ford, & Chrysler are known as this___________.
What is the Detroit Big Three?
200
Within 5%, Ford has a _____ retention level?
What is 60%?
200
The Cross Sell Report uses information from this government branch.
What is the Department of Motor Vehicles?
200
Define the overall goals of the advertising message for each of the three Tiers.
What is Tier 1: brand building/emotional connection; Tier 2: traffic driver to the dealerships/product emphasis/rational connections; Tier 3: price emphasis and inventory focus.
200
When a dealer from outside the market sells a vehicle from your area it is known as this.
What is a pump out?
300
This manufacturer recently created a convertible SUV.
Who is Nissan?
300
Within 2%, name the gender breakdown for Chevrolet.
What is 51% male/50% female?
300
Outside of Radio, X-Ray releases the data of these two mediums two months behind?
What are TV & Newspaper?
300
Three dealership profit centers outside of car sales that should be advertised are what.
What are service, after-market parts and services, and credit?
300
PMA stands for this.
What is Primary Market Area?
400
This manufacturer has a vehicle that is featured as the Nada car of the month for July.
Who is Acura?
400
The primary age demo of the upcoming release of the Dodge Dart?
What is 18-34?
400
Name three resources that you can reference to determine 2013 vehicles?
What are Edmonds, Kelly Blue Book, and manufacturer websites?
400
What is the most important asset to include in all advertising campaigns since 8 out of 10 people research vehicles before even stepping into a dealership?
What is an online component that is focused on driving traffic to the dealers website.
400
The country that has acquired Jaguar & Land Rover from Ford is what.
Who is China?
500
Chevrolet is trying to pull more customers into its dealerships by offering this on new cars and trucks.
What is a money-back guarantee?
500
In order to buy a Lexus, a household usually makes over _____ annually.
What is $100K?
500
The most important categories to look at when doing an analysis on a dealership are age cells of the________,___________, &___________ .
What is manufacturer, geography, current buy?
500
Name a couple of ways to grow a dealers business though advertising.
What is to provide the right offer, customize the value proposition, understand the business/build rapport with client and agency decision-makers, and integrate an online lead-generation component.
500
This % of sales are usually within a 15 mile radius.